Descubre la evolución del mundo de la publicidad en España. Te hablaré de estructura del mercado, de sus jugadores, de estrategia, de modelos de negocio, de tendencias y todo aquello que crea que puede ser relevante para los dirigentes de las agencias.
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El episodio de hoy habla sobre la fusión entre Omnicom e Interpublic Group (IPG), creando un gigante publicitario con enormes ingresos y empleados. Se examinan las motivaciones detrás de la fusión, las sinergias esperadas (y posibles ahorro...
La fusión entre Omnicom e Interpublic Group (IPG) marca un hito en la industria publicitaria, creando un nuevo gigante con ingresos de 25.600 millones de dólares y más de 100.000 empleados.
Publicis Groupe ha superado a WPP en ingresos netos, consolidándose como el grupo publicitario más grande del mundo en 2024. Este logro refleja su capacidad para adaptarse a un mercado tumultuoso.
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Soy Daniel Casal, emprendedor español fundador de dos agencias creativas en España y ahora de una firma de M&A especializada en la industria marketiniana y publicitaria.
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