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Artwork for INSIGHT Digital

INSIGHT Digital

Cristobal Alvarez

Dos tipos de información existen en el mundo digital: la que todo el mundo consume y la que genera ventaja real. INSIGHT Digital es la segunda. Cada semana, las implicaciones ocultas de la IA y el negocio digital que el mercado aún no ha procesado.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues322SubscribersRead insightdigital.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

No es la ola. Es el agua que se retira antes de la ola...

## .- Netflix cierra Q1 con 12.250 millones y dobla la apuesta publicitaria tras retirarse de Warner Bros

10 days ago
2
0

Lo que el pricing de ChatGPT revela sobre la publicidad de 2026.

Este es el primer capítulo del informe Q2 2026 de INSIGHT Digital. Lo publico en abierto; los siguientes llegarán tras suscripción.

14 days ago
1
0

El 50% de tus clientes consulta a una IA antes de comprarte. El otro 50% lo hará en 2027.

Hola! Nueva entrega de INSIGHT Digital. En esta edición:

19 days ago
2
0

El contrato que nadie firmó y Google acaba de romper

Tú publicabas, Google te enviaba visitas. Era un pacto tácito que sostuvo la economía digital durante dos décadas. En 2026, una de las partes ha decidido quedarse con todo.

21 days ago
2
0
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Authors

The writers behind this newsletter.

  • Cristobal Alvarez

    Analizo lo que otros verán en 18 meses. Director de Innovación Digital, doctorando, profesor en ESIC, URJC y IE, Alumni Harvard. Autor de INSIGHT Digital #93 en Substack Technology.

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