Don't Be Boring
Jus DifferentHelping brands escape competition
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | 4 years ago | Last Issue | 3 years ago |
| Active | |||||
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dontbeboring.wtfLatest Issues
What F1 can teach you about marketing
Back in 2014, it came out that Formula 1's ex-CEO Bernie Ecclestone had a marketing strategy that prioritized attracting 70-year-old cash-loaded folks over the younger generation.
I mean, just look at this quote. It’s like a TV script of t...
The dark side of marketing
Some of the most deceiving and manipulative people are in marketing.
Companies spend billions every year to create messages that appeal to your desires, fears, insecurities, and aspirations.
They use clever slogans, catchy jingles, and em...
The wasted $50B opportunity of Vine
Jack Dorsey is the co-founder of Twitter and Square, two multi-billion dollar businesses.
He could have had a third app worth 50B+, but he wasted his opportunity when it was in its prime.
In 2013, Vine exploded as the next social media ap...
How unboxing trends created a billion-dollar toy
Picture Isaac Larian, a billionaire founder and CEO of MGA Entertainment, suffering from insomnia back in 2015.
He’s been stuck in legal battles with Mattel over Bratz, MGA's edgy doll line, which cost him a hundreds of millions in legal f...
How toy companies exploit child-like innocence
There are three main ingredients to creating a toy empire.
Kids, gullible parents, and marketing tactics that would make Machiavelli proud.
In 2020, 81% of children under the age of 12 were reported to influence family purchases, transla...
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Marketing and business newsletter to help brands escape competition. delivered every sunday morning.
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