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Don't Buy What I'm Selling

Lu Chekowsky

Musings on advertising, capitalism, humanity and the robots who know everything about you (from someone who used to live inside the machine).

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues16Founded4 years agoLast Issue2 months ago
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Latest Issues

(Sh)it's getting real.

Last Monday, I began recording the audiobook version of my memoir, that’s publishing June 9th, DON’T BUY WHAT I’M SELLING: ON BREAKING UP WITH ADVERTISING AND FINALLY LEARNING TO LOVE MY WHOLE FAT SELF.

I don’t know why this photo is so g...

2 months ago
14
9

Buy My Book?

Oh hi!

It’s been a minute since I posted here because I have been spending a lot of time making videos of my face and then posting them on Instagram and TikTok. I am trying to build momentum for my book launch on June 9th, and even I, a wr...

3 months ago
22
19

I, Myself, Am the Golden Rhino.

Oh, hi! It’s been a minute. Nearly nine months, to be exact, since I’ve written here.

This makes sense, as in the time I’ve been absent on Substack, I’ve been off, gestating my book, Don’t Buy What I’m Selling, that will be published this...

6 months ago
14
13

I Miss Covid (Advertising).

Hi to the folks who’ve recently subscribed to “Don’t Buy What I’m Selling!” Here’s a link to a post with some info about this letter, in case you need a little refresher. Thanks for being here.


I asked AI to make an image using the...

a year ago
16
6

Whose Doom Am I Carrying?

At 9:57pm on the night of the TikTok ban, I was on a Metro North train, leaving Grand Central. The second I sat down I opened the app and began scrolling because I knew going offline would be a big, cultural moment. I wanted to “be there” t...

a year ago
22
6

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Authors

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  • Lu Chekowsky

    Emmy award winning advertising writer and Creative Director, currently writing a memoir about my life in advertising -- "DON'T BUY WHAT I'M SELLING" forthcoming from Little, Brown in 2026.

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