Sold on Stories
Dot CrockfordEvery week I write about the power of stories, psychology of decision-making, and what happens when you put both to work in high-ticket marketing. Things you can pick up and use today and make your prospect feel like buying was their idea all along.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 4 months ago | Last Issue | 8 days ago |
| Active | |||||
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Is there an eject button in your emails?
This might sound familiar.
You found a binge-worthy series on Netflix.
From the pilot episode, you are hooked and fully invested in the story. You recognise yourself in one of the characters, and the challenge they are facing is just so c...
Nobody buys an aquarium they can't see
Sold on Stories is where we swap pushy sales tactics for stories that build audiences and earn the sale.
We were on our way to an aquarium. It’s our first trip there, so the kids were, of course, giggling excitedly all morning. But...
Trust me, this is about marketing
It was Saturday morning and I was on my way to tick off one of the biggest tasks on my ‘to do’ list that has been on top of the list for weeks – buy a car.
I’d done my research and I’d found a car I really liked – a small VW Fox. It had ev...
How the oldest trick in the book can stop you over-explaining your high-ticket offer
I was on a Zoom call and I’m not proud of it, but by the third time I asked “why,” I was very close to hanging up.
At the time, I was responsible for choosing the help desk software for the entire company, so naturally, I did what any reas...
The page that sold nothing taught me everything
Underestimating the emotions your prospect is feeling when reading your sales page can cost you some serious sales.
Melodramatic? Maybe.
But I also know what the disappointment of getting no sales feels like. And let me tell you, the feel...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Sold on Stories.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
A direct response copywriter who brings stories to marketing. Grab a cuppa and read about how story-led copy turns strangers into customers and makes purchasing process so much easier. Don't forget to follow & subscribe.
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