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Sold on Stories

Dot Crockford

Just so you know what kind of story you’re stepping into... The quirky analogies, sudden twists and amusing wordplay are all on me, but the heartfelt moments, giggles and inspiration are all down to the power of storytelling.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues34Founded9 months agoLast Issue5 days ago
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Latest Issues

A Bear Has Been Outselling You for 100 Years

In October 1926, a book full of stories about a little bear and his friends was placed on a shelf in a London bookshop. By the end of 1926, Winnie-the-Pooh had sold 32,000 copies in the UK and 150,000 in the US.

The book has never gone out...

5 days ago
1
2

How to control an emotional story

I remember it like it was yesterday.

The seats were blue. I was sitting in the front row, and no one sat next to me.

I remember my sweaty palms clenching my speech cards.

I remember the big knot in my throat. It felt so tight I was scare...

17 days ago
1

Somehow I got completely soaked

The first instinct is to change the story.

If the story-led ad is not getting clicks, the funnel is leaking, or the sales page is not converting, the instinct is to swap the story.

“It doesn’t resonate” is the common justification, so a f...

24 days ago

Where should I begin?

Today, I don’t have a story for you.

Well, I do, but I don’t know how to write it — What? I know!

More specifically, I don’t know where to start it.

We all have those days (or shall I say — stories), and today I’m the lucky ‘winner’.

So...

a month ago

We are going to be stuck for hours

Image by Jack Blueberry via Unsplash

I’m sat in the passenger seat of our minibus. We’re driving through Europe with over 450 miles ahead of us TODAY.

For some reason, the sat nav has routed us off the motorway and onto a regional road th...

a month ago
2
2

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  • Dot Crockford

    To give you a fair heads-up on what you’re getting into… Blame me for the amusing analogies and quirky word choices, but thank the craft of storytelling for the creative boost in your marketing. Subscribe – my newsletter comes only as an email.

  • Frequently Asked Questions

    How can I access the email archive for Sold on Stories?

    You can find recent issues that have been published by Sold on Stories on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

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    How can I advertise in Sold on Stories?

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    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Sold on Stories?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Sold on Stories using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Sold on Stories?

    Scroll up to where it says Related Newsletters to see other publications like Sold on Stories. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Sold on Stories?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.