Sold on Stories
Dot CrockfordEvery week I write about the power of stories, psychology of decision-making, and what happens when you put both to work in high-ticket marketing. Things you can pick up and use today and make your prospect feel like buying was their idea all along.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 5 months ago | Last Issue | 7 days ago |
| Active | |||||
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dotcrockford.substack.comLatest Issues
Diamonds in a plastic bag
It’s blue. But not like sky-blue, or electric-blue, not even navy-blue. It’s a unique shade of blue; it looks a bit like egg-blue, but its hue is one of a kind. It’s been specially designed so it looks exactly the same wherever it appears....
There is more to your business than your origin story
When storytelling is mentioned in a commercial setting, the very first thought that comes to many people’s minds is ‘origin story’.
And sure, it’s an important story to tell. It helps prospects and customers get a sense of what drives the...
I burnt dinner because of a newsletter
I’m subscribed to more newsletters than I am willing to admit. They all offer something useful. Some encourage me to consider things I would not have done otherwise, others share tips, and a few summarise trends. There are even a couple tha...
John Lewis didn't ask you to buy anything
Today, I’m taking a closer look at one campaign where storytelling stopped me in my tracks.
I break down exactly what they did with the story, and what you can take into your own writing and marketing.
If you like it, make sure to subscri...
Is there an eject button in your emails?
This might sound familiar.
You found a binge-worthy series on Netflix.
From the pilot episode, you are hooked and fully invested in the story. You recognise yourself in one of the characters, and the challenge they are facing is just so c...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Sold on Stories.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
A direct response copywriter who brings stories to marketing. Grab a cuppa and read about how story-led copy turns strangers into customers and makes purchasing process so much easier. Don't forget to follow & subscribe.
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