Sold on Stories
Dot CrockfordIf you sell something hard to explain, this is for you. I'll show you how to turn complex ideas into simple copy with storytelling.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Founded | 9 months ago | Last Issue | 17 days ago |
| Active | |||||
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My toughest client is six
I’m standing in my kitchen making my morning cup of tea whilst desperately wanting my creativity to kick in extra early today.
However, it turns out my creativity doesn’t start working until about 10:30, and certainly not before it’s had i...
A Bear Has Been Outselling You for 100 Years
In October 1926, a book full of stories about a little bear and his friends was placed on a shelf in a London bookshop. By the end of 1926, Winnie-the-Pooh had sold 32,000 copies in the UK and 150,000 in the US.
The book has never gone out...
How to control an emotional story
I remember it like it was yesterday.
The seats were blue. I was sitting in the front row, and no one sat next to me.
I remember my sweaty palms clenching my speech cards.
I remember the big knot in my throat. It felt so tight I was scare...
Somehow I got completely soaked
The first instinct is to change the story.
If the story-led ad is not getting clicks, the funnel is leaking, or the sales page is not converting, the instinct is to swap the story.
“It doesn’t resonate” is the common justification, so a f...
Where should I begin?
Today, I don’t have a story for you.
Well, I do, but I don’t know how to write it — What? I know!
More specifically, I don’t know where to start it.
We all have those days (or shall I say — stories), and today I’m the lucky ‘winner’.
So...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Sold on Stories.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
If you sell something hard to explain, this is for you. I'll show you how to turn complex ideas into simple copy with storytelling. Subscribe – my newsletter comes only as an email.
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