Dr. Fail
I’m Doctor Fail — a founder who turned failure into a multi-million dollar lesson. I share the raw stories no one talks about so you can skip the pain and grow faster. Today, I mentor startups and write PhD in Failure to help you navigate the grind 0-1.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||
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phdfailures.substack.comLatest Issues
Building the Customer Success Engine — Part 1: Hiring
In Volume 25, we answered a foundational question:
When should Sales and Customer Success split—and how?
But that was just the surface.
Because once you decide to introduce Customer Success, a much harder problem begins:
Who do you...
The Sales Question Every Growing Startup Gets Wrong
Your company is finally growing.
New logos are coming in. Revenue is climbing. The team is expanding.
And suddenly you face a deceptively simple question:
Should your salespeople just sell… or manage accounts too?
Then the follow-up que...
The 7-Day Sales Ramp-Up Blueprint That Helped Us Win 60+ Enterprise Clients With Just 2 Rep
Congratulations! You’ve hired from the top 20% (see PhD in Failure, Volume 23). That’s a huge step. But now comes the real challenge: turning those top performers into a disciplined, repeatable revenue-generating machine—fast.
Here’s the h...
After 7 Hiring Failures, Here’s How I Spot Top Sales Talent
After winning your “patent lawsuit” moment (see PhD in Failure, Volume 21), it’s time to build your organization. You’ve started blazing past $1M in sales — congratulations (See PhD in failure Volume 9 and Voliume16) ! — and now comes the r...
Fail Big. Win Bigger: Lessons From a $70M + Patent Lawsuit Battle
From –$1M operating income to a Supreme Court patent battle: lessons no founder wants to learn the hard way. You’ve probably heard the saying, “necessity is the mother of invention.”
But when you’re staring at a negative $1M operating inco...
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Authors
The writers behind this newsletter.
I help startup founders avoid the costly mistakes I made going from $3 to millions—by sharing the raw stories and lessons behind the falls, the grit, and the wins. I'm Doctor Fall—and I’m here so you don’t have to learn it all the hard way.
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