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Drawn to Reason

Sandra Lee

Research-backed drawings and newsletters that help climate communicators build momentum for change.

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PricingOnly free issuesPublishesWeekly
Issues17Foundeda year agoLast Issue25 days ago
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Latest Issues

Net Zero, Our Hero and other slogans you won’t hear

TL:DR

Slogans that stick share a particular grammar: verbs not nouns, pictures not concepts, Anglo-Saxon not Latin, gain not loss, rhythm and a clear instruction.
Populist communicators understand this, scientists and clim...
25 days ago
3
2

Why 'Net Zero' became such an easy target

Last week, Kemi Badenoch announced that Conservative candidates are now expected to oppose Net Zero. Reform have hardly been shy about taking aim at it either. Depending on your politics, you’ll either see that as common sense or deeply wor...

a month ago
3
2

𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 ‘𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺𝘀’ 𝗮𝗻𝗮𝗹𝗼𝗴𝘆

Over the past few years I’ve had some very difficult interactions at work (and in my personal life). I came away from more than one of them thinking (singing)

“𝘏𝘦𝘺 𝘪𝘵’𝘴 𝘮𝘦, 𝘐’𝘮 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘪𝘵’𝘴 𝘮𝘦”

  • Too direc...
2 months ago

Are we preparing students for a future that won’t happen?

I’ve had so many aha moments from conferences over the years – the odd soundbite from a keynote, insight from a workshop, even a great chat in the lunch queue but at the ESD (Education for Sustainable Development) Exchange conference last w...

4 months ago
2

Why ADHD colleagues are crucial to any workforce

It’s very easy to get caught up in the downsides of neurodiversity; we live in a world not built for our brains and can get overwhelmed trying to fit in but, in an indulgent moment masquerading as research, I spoke to some colleagues I have...

5 months ago
4
2

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  • Sandra Lee

    Realistic idealist! Climate communicator, sustainability strategist and founder of Drawn to Reason. I combine research, creative storytelling and art to help tackle the climate crisis with empathy and solutions

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