Brand Wayfinder
Dylan K. RogersInsights on brand strategy, positioning, messaging, and design for nonprofits, small businesses, and growing organizations.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 97 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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thedylanrogers.substack.comLatest Issues
The Hidden Cost of “Just Make It Look Better”
“Can you make the logo bigger?”
It’s one of those requests that has become something of an inside joke in the design profession. The client wants the logo bigger. The designer thinks it’s already large enough. Somewhere in the exchange, bo...
Before You Redesign Your Website, Answer These Questions
Before we get into Part 2, I have some exciting news
A new season of Building Leadership Community Podcast premieres this Friday, September 18. The show is especially close to me: my wife, Coach Dora Mendez, is the host, and I serve as...
What They See When They Look at Us
Most of my work on Building Leadership Community Podcast happens behind the scenes. Dora hosts, I produce and edit, and our children have had a front-row seat to much of what goes into making the show.
For this special episode, Naomi and M...
Your Marketing Problem Might Actually Be a Brand Problem
Part 1 of Before You Fix the Marketing
Anew Brand Wayfinder series about understanding the problem before investing in the solution.
Something isn’t working as well as you’d hoped.
Maybe your marketing isn’t bringing in enough ne...
Some Doors Only Open When You Bring Others Along
Thank you for reading Brand Wayfinder. Every week, I try to make branding feel less mysterious and help organizational leaders recognize what may be getting in the way of greater clarity.
If something you’ve read here has helped you see yo...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Wayfinder.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Helping leaders turn brand confusion into clarity through practical insights on strategy, messaging, design, and AI-enabled workflows.
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