Brand Wayfinder
Dylan K. RogersInsights on brand strategy, positioning, messaging, and design for nonprofits, small businesses, and growing organizations.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 89 | Founded | 10 months ago | Last Issue | 9 days ago |
| Active | |||||
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thedylanrogers.substack.comLatest Issues
Why Some Rebrands Struggle Before Design Even Begins
When a rebrand falls short of expectations, design often gets the blame. More often than not, the real challenges began long before anyone started exploring visual concepts.
When people talk about a rebrand that didn’t meet expectations, t...
What Actually Happens During a Strategic Rebrand?
If the word rebrand makes you picture a room full of designers debating colors and logos, you’re not alone. That’s often the public face of branding because it’s the part everyone can see. New visuals make headlines. Updated websites are ea...
Brand Refresh or Rebrand? How Do You Know Which One You Need?
If you’ve followed this series from the beginning, you’ve probably noticed something reassuring. At no point have I suggested that recognizing a branding challenge automatically means your organization needs a rebrand.
That’s because...
Why Organizations Wait Too Long to Refresh Their Brand
If the first two articles in this series felt familiar, you may have found yourself asking a reasonable question.
If organizations so often outgrow their brands, why do they wait so long to do anything about it?
For most leaders, the answ...
Seven Signs Your Organization Has Outgrown Its Brand
The clues rarely arrive all at once. They show up in conversations, in confusion, and in small moments no one thinks to mention until someone finally says them out loud.
Most organizations don’t wake up one morning and decide they need a r...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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The writers behind this newsletter.
Helping leaders turn brand confusion into clarity through practical insights on strategy, messaging, design, and AI-enabled workflows.
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