Your Brand Wayfinder
Dylan K. RogersThis Substack is for organizations ready to move beyond patchwork marketing and build a brand that actually works—one that communicates clearly, earns trust quickly, and supports meaningful growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 77 | Founded | 8 months ago | Last Issue | 6 days ago |
| Active | |||||
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thedylanrogers.substack.comLatest Issues
Why Your Brand Feels Disconnected (Even If Everything Looks “Good”)
Here’s something that comes up more than you might think:
A brand that doesn’t have an obvious problem.
The website looks polished. The visuals are on point. The messaging isn’t wrong, exactly. And yet — something still feels slightly off...
When Visual Branding Helps—and When It's Just Decoration
Design can elevate a clear brand, but it can't compensate for one that hasn't been defined yet
Design is often the most visible part of a brand — and it's usually the first place people want to start.
A new logo. A refreshed color pale...
Why People Don't Understand What You Do (Even When You Explain It Clearly)
If you’ve ever rewritten your website, reworked your elevator pitch, or tried a dozen different ways to say the same thing—only to feel like people still don’t quite get it—you’re not alone. And you’re probably not doing it wrong.
This is...
Positioning: The Decision Most Organizations Avoid
Now that we’ve established the issue in Part 1, this next step—Part 2—is where things begin to shift from awareness into decision.
If brand clarity is the foundation, positioning is what locks it into place.
And in most businesses, it’s t...
What it Actually Takes to Start a Podcast
Have you ever wondered what it actually takes to start a podcast—and whether it’s something you could realistically do?
In this episode, we take you behind the scenes of how Building Leadership Community is produced—from getting started to...
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Subscribers, engagement, traffic and sponsorship for Your Brand Wayfinder.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Your Brand Wayfinder helps leaders navigate brand complexity and turn confusion into clarity. I share practical insights on brand strategy, design, websites, podcasts, and AI-enabled workflows to help teams align faster and build brands that perform.
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