Brand Wayfinder
Dylan K. RogersInsights on brand strategy, positioning, messaging, and design for nonprofits, small businesses, and growing organizations.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 82 | Founded | 9 months ago | Last Issue | 8 days ago |
| Active | |||||
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thedylanrogers.substack.comLatest Issues
Why a New Logo Won't Fix a Confusing Brand
At some point, almost every organization begins looking at itself with fresh eyes.
A leadership team reviews the website and notices that it feels dated. A board member wonders whether the logo still reflects who the organization has becom...
The Most Common Branding Mistake I See in Rockland County Organizations
As organizations grow, the work evolves. The story people tell about that work often lags behind.
One pattern I’ve noticed in conversations with organizational leaders is how often describing the organization becomes harder than it used to...
The World Cup, Leadership, and the Brand People Experience
Last week, we explored a challenge that many growing organizations eventually encounter: the gap between who they have become and how clearly their brand communicates that evolution.
In From Brand Friction to Brand Clarity: A Practical Gui...
From Brand Friction to Brand Clarity: A Practical Guide to Building a Brand That Actually Works
Most organizations don’t struggle because they lack effort. They struggle because the clarity needed to align marketing, messaging, trust, and growth hasn’t fully taken shape.
There is a particular kind of friction that shows up in growing...
When It’s Time to Invest in Professional Branding
This is usually the point where awareness turns into action.
Most growing organizations eventually reach a similar realization:
What worked before isn’t working in the same way anymore.
The business has evolved.
The offers have expande...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Helping leaders turn brand confusion into clarity through practical insights on strategy, messaging, design, and AI-enabled workflows.
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