Brand Wayfinder
Dylan K. RogersInsights on brand strategy, positioning, messaging, and design for nonprofits, small businesses, and growing organizations.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 94 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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thedylanrogers.substack.comLatest Issues
Your Marketing Problem Might Actually Be a Brand Problem
Part 1 of Before You Fix the Marketing
Anew Brand Wayfinder series about understanding the problem before investing in the solution.
Something isn’t working as well as you’d hoped.
Maybe your marketing isn’t bringing in enough ne...
Some Doors Only Open When You Bring Others Along
Thank you for reading Brand Wayfinder. Every week, I try to make branding feel less mysterious and help organizational leaders recognize what may be getting in the way of greater clarity.
If something you’ve read here has helped you see yo...
A Short Pause Before We Head Somewhere New
If you’ve been reading Brand Wayfinder lately, you know I’ve spent the past several weeks exploring what happens when an organization grows, changes, and eventually realizes its brand hasn’t quite kept pace.
Last week, I wrapped those idea...
Has Your Organization Outgrown Its Brand? A Practical Guide to What Comes Next
Over the past seven weeks, I’ve been exploring a question that many growing organizations eventually encounter:
What happens when the organization evolves, but the brand doesn't evolve with it?
It can be surprisingly difficult to recogniz...
Before You Hire a Branding Agency, Read This
🎧 Prefer to listen? You can listen to this article through the Substack app.
If you run a small business, there’s a good chance your brand didn’t begin with a branding agency.
Maybe you needed a sign when you opened, and the sign company...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Wayfinder.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Helping leaders turn brand confusion into clarity through practical insights on strategy, messaging, design, and AI-enabled workflows.
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