EcommLetter by Pablo Renaud
Pablo RenaudGet smarter about e-commerce —one story at a time. Join 6000+ eCommerce pros who read the go-to newsletter on DTC strategy, growth, and digital selling. Real insights, real success stories, and practical ideas to grow your brand and boost your profits.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 2 years ago | Last Issue | 9 months ago |
| Active | |||||
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ecommletter.netLatest Issues
The Nano Banana Revolution: When Google Gives Your Product Catalog Superpowers
Over the past few days, something interesting happened in the AI world. Google released Gemini 2.5 Flash Image, but the tech community, in its infinite wisdom, dubbed it "Nano Banana."
And yes, someone on Google's product committee must b...
How I Lost $547K in 2008 (And Built the Playbook That Now Drives $50M+ in Annual Revenue)
The Numbers Don't Lie
December 2008. My ecommerce metrics:
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Revenue: Down 73% YoY
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Inventory turnover: 47 days → 186 days
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Cash flow: Negative for 4 straight months
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Bank balance: $312
I was 6 days away from shutting...
Delegating from the Deck Chair: Let COMET Grind While You Glide
Summer game plan? Plenty of loafing, a splash of sea-salt air—plus a brand-new digital intern that never asks for sunscreen.
▶︎ Meet COMET, Perplexity’s freshly launched agentic browser you can grab right here (no waitlist, finally): https...
The Battle for the Browser (and the Future of Agentic AI)
There’s one quote I still can’t forget from strategy class:
“In platform wars, you want to be as close to the user as possible—otherwise, someone else will get between you.”
Google got that. And they played it perfectly.
Back in 2008,...
The shopkeeper who outsold Shopify
A few weeks ago, my wife and I stumbled into a secret wine shop near Santiago Bernabéu stadium — yes, home of Real Madrid, arguably the best soccer team on Earth 🙌
From the outside, the place looked like a dusty antique shop. Narrow. Quie...
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25 años dedicado al ecommerce. Con todo lo aprendido, escribo la EcommLetter, para ayudarte a vender online más y mejor.
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