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Elaine Barsoom

Former Nike Global Head of AI & Partnerships. I write about the work beneath AI transformation — the part that doesn't make the press release.

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Substack
PricingOnly free issuesPublishesWeekly
Issues20Founded5 months agoLast Issue5 days ago
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Latest Issues

Who Decided AI Can Judge You?

On June 30th, in a conference room in Geneva, the most powerful person at the United Nations stood up and said something that should have made every CEO in the world uncomfortable.

António Guterres wasn’t talking about jobs. He wasn’t talk...

5 days ago
12
4

Meta is reportedly planning to cut up to 20% of its workforce, over 15,000 jobs to manage rising AI investments.

When I was invited to speak at Bucharest Tech Week’s Future Summit last month, I made an argument that I knew would be uncomfortable for some people in the room.

I said that the organizations racing to replace humans with AI were not trans...

13 days ago
18
17

Judgment 2, Technology 3 (After Review)

I watched it the way every Egyptian watched it. Standing up before the ball even crossed the line.

58th minute in Atlanta..Egypt already up 1-0 on Argentina.

On the reigning world champions, in a World Cup knockout match. Then Mostafa Zic...

20 days ago
11
10

Is Your AI Actually Being Used?

There is a number I keep coming back to, and it unsettles me every time I look into it.

According to Stanford’s 2026 AI Index Report,

Generative AI has reached 53% global adoption in just three years. This is faster than the personal com...

a month ago
11
11

AI Isn't Your Competitive Advantage

When I was invited to speak at Bucharest Tech Week’s Future Summit: AI, which is one of Europe’s most prominent gatherings on artificial intelligence and leadership, I could have talked about models, tools, and adoption curves, but every co...

a month ago
11
7

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  • Elaine Barsoom

    \ud83c\udf31 Human capital is the real AI frontier. Writing on human flourishing, leadership, trust, and the operating rewiring required for AI transformation to hold. \ud83c\udf0a Former Global Innovation & GenAI leader at Nike.

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