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Master your mind and your business... and design a high-performance life.

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Latest Issues

Rolex: The Case Study in Owning “Achievement”

What Rolex Actually Sells

Rolex doesn’t sell watches. Phones do a better job of telling time. Rolex sells proof that you arrived somewhere. A promotion, a graduation, a milestone birthday, a business sold, a summit reached. For close to...

2 days ago
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Ferrari: The Case Study in Engineered Desire

What Ferrari Actually Sells

Ferrari doesn’t sell cars. In 2023 they moved roughly 13,700 units worldwide, while Volvo sold about 52 times that many. If Ferrari were competing on volume, it would be a rounding error in the auto industry....

5 days ago
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Why your positioning feels flat

Ask most founders what they do and you will get a clean answer.

Ask them how they do it and they will walk you through the process with confidence.

Ask them why anyone should care - not the mission statement version, not the elevator pitc...

7 days ago
23
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Real Strategy Is Not a Schedule

Every founder who has ever hired a content agency has been handed the same deliverable.

A calendar. Color-coded by content type. Mapped across platforms. Scheduled to the optimal posting time determined by an algorithm that has no idea wha...

15 days ago
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The Audience You Already Own

Before you run a single ad, before you hire a content agency, before you debate which social platform deserves your attention this quarter - there is something sitting in your LinkedIn account right now that most founders treat like a filin...

a month ago
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Authors

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  • Dennis Berry

    Founder, EliteLeadersMarketing.com - Publisher of The Elite Leaders Newsletter and The Investors Newsletter Follow for posts on business, marketing, branding, finance & Ai. Join 220,000 Leaders on Linkedin

  • Wyndo

    AI Operator & Maker \ud83d\udee0️ || Sharing optimistic view how to build smarter, work faster, and live better—with AI || Building AI Maker & Agentic Academy most of the time.

  • Anna • bubble boss \ud83e\udee7

    \ud835\udda0\ud835\udda8 \ud835\uddba\ud835\uddcc \ud835\uddbe\ud835\uddd1\ud835\uddcd\ud835\uddbe\ud835\uddc7\ud835\uddbd\ud835\uddbe\ud835\uddbd \ud835\uddc2\ud835\uddc7\ud835\uddcd\ud835\uddbe\ud835\uddc5\ud835\uddc5\ud835\uddc2\ud835\uddc0\ud835\uddbe\ud835\uddc7\ud835\uddbc\ud835\uddbe | \ud835... more

  • Carolina Wilke

    You're a therapist, coach or guide with a real gift. I help you build a profitable business around it. From the strategy that honors your values, to healing the beliefs that keep you playing small.

  • Daniel Ionescu

    Millennial Masters is my newsletter and podcast for founders and leaders. I cover how you build and grow a modern business, use AI well, and know what actually works. Three useful editions a week from me and the people I learn from.

  • Alex Randall Kittredge

    Strategy consultant to technical founders; built my career across a $20B family office, fintech startup, intelligence work, and my own firm. I write ARK Strategy: portfolio careers for the post-AI economy. Careers aren't ladders — they're portfolios.

  • Dr. Michael Meneghini

    I'm an orthopedic surgeon, CEO, husband and father of 6 on a mission to disrupt the status quo in our broken medical system. I graduated from The Mayo Clinic 21 years ago and now lead people on their own journey of grit and success.

  • Ashley Butler

    Former doctor & 7-figure CEO of a service biz who walked away from both due to lack of alignment. I help high performers write a story they’re proud to live. Weekly essays on permission, power, and purpose so you can build a business on your terms.

  • Frequently Asked Questions

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