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Elite Leaders

Dennis Berry, Dr. Michael Meneghini
Tens of paid subscribers

Master your mind and your business... and design a high-performance life.

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Substack
PricingOnly free issuesPublishesDaily
Issues123Founded2 years agoLast Issue9 days ago
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eliteleadersnetwork.com
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Latest Issues

The Platform Will Betray You. The Human Won't.

There is a specific kind of panic that hits a founder when the algorithm changes.

You have seen it. Maybe you have felt it. The engagement drops overnight. The reach collapses. The content that was working last month produces nothing this...

9 days ago
12

LVMH: The Case Study in Owning the Entire Status Category

LVMH doesn’t sell handbags, champagne, or watches. It sells status itself, as a category, and it has methodically acquired the brands that each hold a different room in that category so that no matter what kind of status a customer is shopp...

16 days ago
19
4

Harley-Davidson: The Case Study in Selling Identity

What Harley-Davidson Actually Sells

Harley-Davidson doesn’t sell motorcycles. On pure engineering specs, plenty of Japanese and European bikes outperform a Harley for less money.

Harley sells the identity of the rider. Freedom, rebell...

a month ago
46
6

Stop Competing. Start Owning.

There is a version of success that is actually a trap.

You build a great product. You refine the offer. You study the competition, differentiate on the margins, and execute better than most. The business grows. The revenue climbs. And at s...

2 months ago
42
1

Rolex: The Case Study in Owning “Achievement”

What Rolex Actually Sells

Rolex doesn’t sell watches. Phones do a better job of telling time. Rolex sells proof that you arrived somewhere. A promotion, a graduation, a milestone birthday, a business sold, a summit reached. For close to...

2 months ago
41
3

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Authors

The writers behind this newsletter.

  • Dennis Berry

    Founder, EliteLeadersMarketing.com - Publisher of The Elite Leaders Newsletter and The Investors Newsletter Follow for posts on business, marketing, branding, finance & Ai. Join 220,000 Leaders on Linkedin

  • Dr. Michael Meneghini

    I'm an orthopedic surgeon, CEO, husband and father of 6 on a mission to disrupt the status quo in our broken medical system. I graduated from The Mayo Clinic 21 years ago and now lead people on their own journey of grit and success.

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