Reeling and Dealing
Emma JamiesonA weekly digest of everything hot and happening in the world of film marketing, film news, indie movies, and Hollywood shenanigans. You're gonna need a bigger inbox.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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reelinganddealing.substack.comLatest Issues
You're not running a film release campaign. You're building an ecosystem.
Social media is no longer just “a channel” within the film marketing mix, it has a structurally different function.
A decade ago (and many sadly have not yet caught up), the industry treated social media as bolt-on part of the promotional...
Why is everyone surprised that women LOVE Heated Rivalry?
Unless you have been flattened dead and dissolved under a rock buried so far into the crevasses of the earth that a Balrog couldn’t find you, then you’ve heard of Heated Rivalry - the recently released, instantly viral, gay, spicy, hockey...
Clipping Is the New Cultural Distribution System
That social feeds have essentially become discovery platforms shouldn’t surprise you. Nor should the fact that short form video content is now considered an indispensable tool in the film marketing kit - whether it’s for brand awareness, co...
Creators, cinemas and the distribution pipeline being quietly rebuilt...
Something interesting is happening around the edges of the film industry, that is shaking up distribution in a good way.
Earlier this month, IndieWire reported on a three-film theatrical deal involving Creator Camp, an Austin-based collect...
Why no one is watching your movie trailer / videos on social media.
NO ONE IS WATCHING YOUR MOVIE TRAILER FOR THE PRODUCTION COMPANY LOGOS!!! 😫😫
STOP stuffing your social media trailers with 15 seconds of intro logos and branded idents. It's losing you attention, views, and leading you to missing actuall...
Audience Metrics
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
An outlet for observations on fandoms, audience, media, entertainment and pop culture, from a chronically online marketing & social media strategist.
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