Erwan Derlyn
Occasional personal updates and reflections
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 7 years ago | Last Issue | 2 years ago |
| Active | |||||
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erwanderlyn.comLatest Issues
A Riff on Thought Leadership in the Age of Generative AI
As an indie consultant, sharing my perspectives on my blog or social media, aka thought leadership, is an essential part of establishing credibility in my niche.
But I've been quiet since November. Why the radio silence?
As AI tools like...
AI Tools Blur the Line Between Marketing Strategy and Tactics for Startups
If AI were a basketball player, it would be Victor Wembanyama: massive potential but also huge expectations. ChatGPT may only turn one on November 30, but it feels like we've talked about it forever.
In 2023, tech investors mainly put thei...
PR for Startups
I am thrilled to welcome Clara Armand-Delille, Founder and MD of ThirdEyeMedia, to discuss the often misunderstood (and underrated) realm of startup PR.
With a background at industry powerhouses such as Google and Accel Partners and more t...
The Mirage of Product-Market Fit
In the startup world, everyone talks about getting to "Product-Market Fit" (PMF).
Essentially, PMF is the validation that you’ve made something people want.
But here's a secret that most founders won't admit: they're never quite sure whe...
My Simple Go-To-Market Strategy Template
Illustration by Gustav Bodin
You've built a fantastic product, but no one seems to pay attention.
You’ve met investors, but they won’t commit until you can show some traction.
Without funding, you can’t hire your first marketer just yet...
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