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Artwork for Fashion Strategy Weekly

Fashion Strategy Weekly

Bryce Quillin, Jessica Quillin

FSW focuses on how strategy, economics, tech, and sustainability impact fashion, luxury, and the experience economy. A publication by It's A Working Title, LLC.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues170SubscribersRead fashionstrategyweekly.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Has the Luxury Recession Bottomed Out?

The research team at It’s A Working Title LLC released its latest white paper Has the Luxury Recession Bottomed Out? The paper reviews the latest luxury industry results and presents econometric model-based forecasts for what to expect in 2...

a month ago
0
0

Why the Next Competitive Advantage is Narrative Infrastructure

In our previous article, we explored how luxury storytelling collapsed into content. This article is the first in a series of deeper case studies that turn the lens from why storytelling systems matter to what happens next. This article exp...

2 months ago
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Why Luxury Storytelling Collapsed into Content and How to Bring It Back

Luxury is at a narrative crossroads. When it comes to commerce, consumers, and content, brands are so focused on visibility and “engagement” that they have lost the plot on what really matters: telling authentic narratives so compelling tha...

2 months ago
2
2

Why Do Some Luxury Brands Continue to Grow in this Market?

* The luxury sector has logged six consecutive quarters of negative revenue growth (the longest contraction since 2008) while performance dispersion has widened sharply. Revenue growth variance, historically in the ~8–10 percentage point ra...

4 months ago
0
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Authors

The writers behind this newsletter.

  • Bryce Quillin

    Co-Founder at It's A Working Title, LLC & Publisher of The Fashion Strategy Weekly

  • Jessica Quillin

    Co-Founder and Principal, It’s A Working Title, LLC

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