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Fashion Strategy Weekly

Bryce Quillin, Jessica Quillin

FSW focuses on how strategy, economics, tech, and sustainability impact fashion, luxury, and the experience economy. A publication by It's A Working Title, LLC.

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Substack
PricingOnly free issuesPublishesWeekly
Issues181Founded4 years agoLast Issue5 days ago
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Artwork for Fashion Strategy Weekly

Latest Issues

Luxury Strategy Planning Under Persistent Inflation Uncertainty (web version)

Summary

  • The level of inflation matters less for luxury planning than its volatility. Economies and firms can adapt to inflation that is high or low, provided it is stable, because stable conditions can be priced into plans. What the...
5 days ago
2

Luxury Strategy Planning Under Persistent Inflation Uncertainty

In our latest white paper, the IWT Markets team at It’s A Working Title argues that the luxury industry faces a set of challenges that are unique among retail sectors in managing inflation volatility.

The level of inflation matters less fo...

18 days ago

Aman and the Case for Wellness as Narrative Strategy in Luxury Hospitality

“[T]he human desire to be taken care of never goes away.”
- Will Guidara, Unreasonable Hospitality

Insights

  • Every serious luxury hotel now has a wellness programme. Most have spas, sleep rituals, longevity menus, and in-house e...
2 months ago
1

Building Luxury Brand Value Amid Geopolitical Economic Uncertainty

Insights

  • We present three simulations of luxury industry performance (base, optimistic, pessimistic) to capture how geopolitical risk and shifting macro conditions are widening the range of possible outcomes for discretionary demand...
3 months ago

Galliano and Zara: Lessons in Narrative Strategy

John Galliano channeling John Singer Sargent on the occasion of this Zara x Galliano collaboration. (Photo: Szilveszter Makó)

Insights

  • Fast fashion has increasingly adopted the narrative tools that once defined luxury, using storytell...
3 months ago
8
1

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Authors

The writers behind this newsletter.

  • Bryce Quillin

    Co-Founder at It's A Working Title, LLC & Publisher of The Fashion Strategy Weekly

  • Jessica Quillin

    Co-Founder and Principal, It’s A Working Title, LLC

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