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Fashion Strategy Weekly

Bryce Quillin, Jessica Quillin

FSW focuses on how strategy, economics, tech, and sustainability impact fashion, luxury, and the experience economy. A publication by It's A Working Title, LLC.

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Substack
PricingOnly free issuesPublishesWeekly
Issues179Founded4 years agoLast Issuea month ago
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Artwork for Fashion Strategy Weekly

Latest Issues

Aman and the Case for Wellness as Narrative Strategy in Luxury Hospitality

“[T]he human desire to be taken care of never goes away.”
- Will Guidara, Unreasonable Hospitality

Insights

  • Every serious luxury hotel now has a wellness programme. Most have spas, sleep rituals, longevity menus, and in-house e...
a month ago
1

Building Luxury Brand Value Amid Geopolitical Economic Uncertainty

Insights

  • We present three simulations of luxury industry performance (base, optimistic, pessimistic) to capture how geopolitical risk and shifting macro conditions are widening the range of possible outcomes for discretionary demand...
2 months ago

Galliano and Zara: Lessons in Narrative Strategy

John Galliano channeling John Singer Sargent on the occasion of this Zara x Galliano collaboration. (Photo: Szilveszter Makó)

Insights

  • Fast fashion has increasingly adopted the narrative tools that once defined luxury, using storytell...
3 months ago
8
1

Assessing Content Ecosystem Readiness for Artificial Intelligence

AI adoption is now being linked to job performance. Let that sink in.

Companies like Accenture, as reported recently in the Financial Times, are now judging employee performance by tool usage. At It’s A Working Title, we have clients in th...

4 months ago
1

Substance and Spectacle: A Structured Case Study of Burberry and Gucci

Source: Burberry, “It’s Always Burberry Weather: Postcards from London”, featuring Olivia Colman & Tyson Beckford

Luxury excels at spectacle. From collaborations tied to the Winter Olympics in Milan to Louis Vuitton’s partnership with Form...

4 months ago
6
3

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Authors

The writers behind this newsletter.

  • Bryce Quillin

    Co-Founder at It's A Working Title, LLC & Publisher of The Fashion Strategy Weekly

  • Jessica Quillin

    Co-Founder and Principal, It’s A Working Title, LLC

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