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Federico's Journey

Federico Roveda

My curios journey into how purpose-driven innovation and community can shape a future of impactful, sustainable growth.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues8Founded3 years agoLast Issuea year ago
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federicoroveda.substack.com
Artwork for Federico's Journey

Latest Issues

Slowonlyness

The uniqueness that only emerges when we slow down.

We live in a world obsessed with speed. Quick decisions, instant content, fast results. But not everything that matters can be rushed. In fact, the most meaningful things often need time....

a year ago
4

Future Brand Manifesto

tl;dr

This manifesto proposes a radical transformation of traditional branding toward a fluid, human-centric model where:

  • Brands evolve from rigid, controlled entities to fluid ecosystems co-created with communities

  • Artificial...

a year ago
6

Building What Matters: A Story of Transformation. Mine

I've always been a kid who took things apart. Radios, remote controls, anything with screws. My curiosity was way ahead of my skills, so most of the time, those things never worked again. My mom was never thrilled about it. But I didn't sto...

a year ago
4

Copy and past🍝

I used to think clarity came from knowing exactly where you were going. A plan, a goal, a direction. That’s what they tell you, right?

But the truth is, sometimes the fastest way to find yourself is to get completely lost.

Step 1: Tak...

a year ago
2
2

Marketing & Branding: The End of Deception

Hostinec Na Slamníku - Restaurace Praha

en:🍔 (it:🍝 scorri in basso)

“We turn moments into memories.”

I stumbled upon this phrase on the wall of a nondescript hotel in San Francisco. I wasn’t looking for revelations that day, but clarit...

a year ago
4
1

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  • Federico Roveda

    Strategist, founder of Smarti.it, angel investor, and author. I work with companies and startups to co-create purposeful, impactful brands. Father of four, BJJ addict, dachshund lover, hate spaghetti meatballs…

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