God Wears No Brand
Federico RovedaFor slow humans in a world addicted to speed and performance
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | a year ago |
| Active | |||||
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godwearsnobrand.substack.comLatest Issues
#0.5 / This Is Not a Brand Or Maybe It Is
What is a brand?
I used to think I knew.
Then I stopped trying to define it, and started listening to what it was doing to me.
A brand is not a name.
Not a logo.
Not a slogan.
It's a feeling.
That's what they say.
A gut insti...
#0.4 / Thought by Me, Written with AI
I didn't choose to write with AI to be faster but for the ability to slow me.
I chose it because I had no other way.
Before this, I couldn’t write like this. Not because I had nothing to say. But because I couldn’t organize it. My thought...
#0.3 / Why This Book Exists
It started as a pressure in the chest.
Not an idea. A sensation.
Like a knot I couldn’t untie.
Like a language I didn’t speak, but remembered.
I didn’t write it for you.
I wrote it because it needed to leave my body.
To untrap wh...
#0.2 / The Collapse of Meaning
In childhood, I craved presence.
Now, we crave proof we exist.
The deeper we go into our selves, the less we seem to know who we are.
Layers upon layers of labels.
Some inherited.
Some chosen.
Others, unconsciously worn.
We were...
#0.1 / I Was a Brand Strategist
[Intro] The Silence Beyond the Noise / God Wears No Brand
I didn't become complicit the day I got my first client.
It started long before that.
It started with a Nintendo. A briefcase full of candy. A pair of sneakers.
It started wit...
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Authors
The writers behind this newsletter.
Strategist, founder of Smarti.it, angel investor, and author. I work with companies and startups to co-create purposeful, impactful brands. Father of four, BJJ addict, dachshund lover, hate spaghetti meatballs…
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