Quand le marché polit le vernis des marques, Brandology travaille sous la surface : sens → perception → préférence → performance.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | Language |  French | |||
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floriandeveauxfacettes.substack.comLatest Issues
Dossier #13 Une singularité ne se déclare pas. Elle se ressent.
Les standards donnent un cadre à l’entreprise. Les preuves permettent au client d’en ressentir la singularité. | Temps de lecture : 13 min
Mini-série estivale - Partie 4/5
Dossier #12 - Pourquoi les leaders construisent leurs propres standards ?
Une marque forte ne se contente pas d’avoir une vision. Elle décide ce qu’elle ne négociera jamais. | Temps de lecture : 13 min
Mini-série estivale - Partie 3/ 5
Dossier #11 Pourquoi les leaders voient ce que les autres ne voient pas
Observer les cultures avant d'observer les marchés. | Temps de lecture : 10 min
Mini-série estivale - Partie 2/ 5
Dossier #10 Comment devenir le leader de votre catégorie ?
Pourquoi les leaders ne gagnent pas la comparaison. Ils changent les règles | Temps de lecture : 10 min
Mini-série estivale - Partie 1 / 5
HORS-SÉRIE Réparer l'imaginaire d'une marque
La disponibilité mentale n’est pas une notion abstraite.
Elle est le résultat des associations qu’une marque parvient à installer, puis à entretenir, dans l’esprit de son marché.
À chaque prise de parole, chaque publicité, chaque email, c...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Florian Deveaux — Ex-CMO DTC. Avec Brandology, j’aligne désirabilité et performance : mécanismes, preuves, décisions.
Brand & Posture strategist pour CEO exigeants
Marion Cas • Ex Directrice Marketing L'Oréal. Je construis les Content Factories amplifiées par IA des marques incontournables. Avec FACTORIES, je vous emmène au coeur de ces Systèmes.
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