The Media Buyer
Etienne GarciaLa newsletter n°1 sur la publicité en ligne. 1 conseil par semaine pour améliorer les performances de tes campagnes (+2,2K abonnés)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 115 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | Language |  French | |||
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themediabuyer.substack.comLatest Issues
Ce que le ROAS ne vous dit pas
Le ROAS est sûrement l’indicateur le plus regardé sur Meta mais aussi le plus trompeur.
Pas parce qu’il est mal conçu, mais parce qu’il ne mesure pas toujours les bonnes choses.
Le ROAS mesure la rentabilité apparente des campagnes et non...
Pourquoi vos CPA baissent quand vous augmentez vos budgets ?
Beaucoup de marques avec qui j’échange me disent la même chose :
“Nos produits se vendent très bien, mais dès qu’on essaie de scaler nos budgets, nos CPA s’envolent.”
Souvent, c’est signe d’un seul problème : la diversité créative.
L...
Le media buyer est (encore) mort
Il y a quelques semaines, on a fait passer une petite enquête en interne chez Roads.
On a posé la question : “Combien de temps tu passes en moyenne dans les plateformes publicitaires pour faire de l’optimisation et de la gestion de campagn...
Creative diversity ≠ faire du nouveau tout le temps
Il y a quelques mois, Meta a déployé une mise à jour majeure de son algorithme : Andromeda.
Avec elle, un nouveau concept a fait parler de lui : la Creative Diversity.
Selon Meta, la Creative Diversity consiste à produire des publicit...
La prochaine grosse tendance sur Meta sera les Partnership Ads
Il y a 5 ans, je travaillais encore chez Meta.
La semaine dernière, j’y suis retourné pour prendre la parole devant 100 personnes, aux côtés de Nilsen (CEO de Kreads) et de nos amis de Brands to Medias.
De gauche à droite : moi (CEO Roads...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
CEO de Roads, agence d'acquisition pour e-commerçants et retailers. On aide les marques à accélérer leur croissance avec la publicité et la créa. Ex-Meta & Ex-Google.
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