The Media Buyer
Etienne GarciaLa newsletter n°1 sur la publicité en ligne. 1 conseil par semaine pour améliorer les performances de tes campagnes (+2,2K abonnés)
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 113 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | Language |  French | |||
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themediabuyer.substack.comLatest Issues
Le media buyer est (encore) mort
Il y a quelques semaines, on a fait passer une petite enquête en interne chez Roads.
On a posé la question : “Combien de temps tu passes en moyenne dans les plateformes publicitaires pour faire de l’optimisation et de la gestion de campagn...
Creative diversity ≠ faire du nouveau tout le temps
Il y a quelques mois, Meta a déployé une mise à jour majeure de son algorithme : Andromeda.
Avec elle, un nouveau concept a fait parler de lui : la Creative Diversity.
Selon Meta, la Creative Diversity consiste à produire des publicit...
La prochaine grosse tendance sur Meta sera les Partnership Ads
Il y a 5 ans, je travaillais encore chez Meta.
La semaine dernière, j’y suis retourné pour prendre la parole devant 100 personnes, aux côtés de Nilsen (CEO de Kreads) et de nos amis de Brands to Medias.
De gauche à droite : moi (CEO Roads...
Comment monter une bonne créa Facebook Ads ?
Salut, c’est Etienne 👋
Bienvenue dans cette nouvelle édition de Market Makers.
Il y a quelques semaines j’ai reçu Léo, monteur chez Kreads sur Market Makers. Il monte des centaines de vidéos publicitaires chaque mois pour des marques e-c...
Combien de créas faut-il tester pour scaler sur Meta ?
“Combien de créas faut-il tester pour scaler sur Meta ?”
C’est sûrement l’une des questions qu’on nous pose le plus souvent chez Roads.
Et aussi frustrant que cela puisse être, il n’y a pas de réponse universelle.
Certains vous diront 5...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
CEO de Roads, agence d'acquisition pour e-commerçants et retailers. On aide les marques à accélérer leur croissance avec la publicité et la créa. Ex-Meta & Ex-Google.
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