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FlowerNerd

Ellen Frost

For flower people! Weekly plant profiles, pro design tips, behind-the-scenes adventures and more from a flower obsessed florist.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues197Foundeda year agoLast Issue6 days ago
Active

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Artwork for FlowerNerd

Latest Issues

Chelsea Flower Show 2026

A cafe in Chelsea, though not during the flower show

London is hosting the world’s most prestigious annual garden event this week. The Chelsea Flower Show is a five day flower fest organized by the Royal Horticultural Society (RHS). Over 1...

6 days ago
1

Why Fragrant Flowers Aren't Fragrant Any More

I write “smell me!” next to the price on the placard I place next to the roses for sale in my shop. My customers need a reminder. They’ve lost the impulse to smell flowers. It’s not their fault. Economics has trumped biology, and breeders h...

6 days ago
6
2

Ring the Bell

Campanula, also known as bellflower and Canterbury bells, is ringing in my shop this week. It draws customers’ interest because of its distinctive bell-shaped blooms. Campanula comes in pink, purple and white and is only available for a few...

6 days ago
4

Behind the Scenes of A Micro Wedding

In this behind-the-scenes look, I struggled with the color for two wedding ceremony floral arrangements. The bride’s Pinterest board (burgundy, coral, peach, and blue-lavender) wasn’t exactly in season. The whiplash weather didn’t help eith...

8 days ago

Floral Fraud At The Preakness

The Preakness Stakes, the second horse race of the Triple Crown, will be run in my home city of Baltimore this weekend. I am not a fan of horse races, but flowers are a big part of these events, so they have captured my attention. The races...

13 days ago
1
2

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