The Flower Scout
Cerina TriglavcaninA floral designer, freelance florist and unapologetic flower obsessive, with writing featured in Flowers Magazine Australia and Blumenhaus Journal, scouting flowers worldwide and sharing simple ‘How-to’s’ and floristry BTS each week.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 88 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
theflowerscout.substack.comLatest Issues
From Shop Fronts to Editorial Shoots: The Many Lives of a Florist
How floristry moves between retail, events, freelance work, hospitality, educational and editorial design - and why most floral careers are far less linear than they first appear.
Today on the Flowerlogue…a topic I’ve wanted to write about...
Beyond the Four Seasons
Today for free on the Flowerlogue… Just a little reminder of the recent changes I’ve made to my Substack. I’ll now publish a long-form article once a month, with shorter posts, practical tips, bonus stories, and updates from my work with ot...
The Florist Who Takes Flowers to Sea
Today for free on the Flowerlogue...
A Fresh and Interesting Change of Pace
When I published my first article in December 2024, I made myself a promise: one article every week for a year. And I stuck to it religiously.
In Januar...
Easy "How-to"- Create a Simple Tulip Bouquet
It's local tulip time at my local wholesaler, a perfect time to create an elegant tulip bouquet design which can also be placed in a vase or wrapped for a gift
Today on the Flowerlogue… I show you an Easy How-To #10 - Make a Simple Tulip B...
Home Is Where the Flowers Are
Today for free on the Flowerlogue… I share my unusual, albeit not unexpected ritual of flowering our hotel rooms. All images by me. Today’s read is actually very short, there’s just a few images.
“I must have flowers, always, and alway...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Flower Scout.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #140 |
Authors
The writers behind this newsletter.
Self-confessed flower addict, prolific traveller, late bloomer and flower scout from Australia. Floral designer, freelancer and flower writer as seen in Blumenhaus Journal and Flowers Magazine Australia.
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