Reletter
Artwork for The Flower Scout

The Flower Scout

Cerina Triglavcanin

A floral designer, freelance florist and unapologetic flower obsessive, with writing featured in Flowers Magazine Australia, Blumenhaus Journal, and Australia Florist online and scouting flowers worldwide, BTS and interviews.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues97Founded2 years agoLast Issue5 days ago
Active

Read this Newsletter

theflowerscout.substack.com
Artwork for The Flower Scout

Latest Issues

How Native Wildflowers make Great Installations

Today for free on the Flowerlogue… 3 weeks ago I attended the 2-day Katie Marx Wildflower Workshop on the Sunshine Coast where 22 students learned some interesting tips of the trade, floristry skills and mechanics. You can read about Days 1...

5 days ago
9
2

What Does a Florist Learn at a Floral Workshop? – Part 2

Today for free on the Flowerlogue…

Today’s article is a continuation of my previous article, ‘What Does a Florist Learn at a Floral Workshop? – Part 1’ . I highly recommend reading all Substack articles in the Substack App as the layout is...

12 days ago
14
4

What does a Florist Learn at a Floral Workshop? - Part 1

Today for free on the Flowerlogue…

I always love a good floral workshop.

There’s the curiosity beforehand, the anticipation and anxiety of walking into a room full of people you’ve never met, the excitement of learning something new, hear...

14 days ago
16
6

What's in a Florist's Workshop Bag?

Today for free on The Flower Scout…

Last week I attended a two-day floral workshop on the Sunshine Coast in Queensland, with a couple of extra days added either side for travel. Given the bad weather causing me to miss a connecting flight,...

19 days ago
13
4

The Secret Language of Flowers

A few weeks ago, on the Flowerlogue, I explored 11 Weird Botanical and Human Behaviours, the fascinating ways that plants respond to their environment and how humans react to nature.

Today for free on the Flowerlogue… I’m looking at those...

a month ago
24
6

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Flower Scout.

SubscribersEngagement74Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Chart Rankings

How this newsletter ranks in the official Substack charts.

#161

Authors

The writers behind this newsletter.

  • Cerina Triglavcanin

    Self-confessed flower addict, prolific traveller, late bloomer and flower scout from Australia. Floral designer, freelancer and flower writer as seen in Blumenhaus Journal, Flowers Magazine Australia and Australian Florist.

  • Frequently Asked Questions

    How can I access the email archive for The Flower Scout?

    You can find recent issues that have been published by The Flower Scout on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Flower Scout have?

    To see how many people subscribe to The Flower Scout, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Flower Scout?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Flower Scout as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Flower Scout?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Flower Scout using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Flower Scout?

    Scroll up to where it says Related Newsletters to see other publications like The Flower Scout. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Flower Scout?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.