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The Flower Scout

Cerina Triglavcanin

A floral designer, freelance florist and unapologetic flower obsessive, with writing featured in Flowers Magazine Australia and Blumenhaus Journal, scouting flowers worldwide and sharing simple ‘How-to’s’ and floristry BTS each week.

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Substack
PricingFreemiumPublishesWeekly
Issues82Founded2 years agoLast Issue7 days ago
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Latest Issues

Why I don't do Valentine's or Mother's Day Flowers

Today for free on the Flowerlogue… I’m writing about why I don’t flower for Valentine’s Day or Mother’s Day in the traditional retail florist sense, and also about the one time I attempted a Valentine’s Day flower promotion - and how it tur...

7 days ago
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How-to #9 - Create a Floral Installation with 46 Buckets, Burnt Banksias & a Haze Machine

Behind the scenes of my first collaboration and large-scale public floral installation at Subi Blooms

Today for free on the Flowerlogue…

14 days ago
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Visual Essay #5 - The Autumn Edit

Today for free on the Flowerlogue…

At long last, summer has softened its grip, giving way to the cool hush of rain (my favourite kind of weather) and that slow, cinematic shift as the trees slip into their autumn tones. It feels like the s...

21 days ago
13
4

From Buttonholes to Broadcasts: My First Podcast Interview

Today for Free! on the Flowerlogue… something a little different, because life is too short not to try something new. This will also be the shortest post I’ve ever written. But I hope you will listen to the podcast.

The Year of the Horse w...

a month ago
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Easy How-to #8 - Make a Hydration Chamber that Doubles as a Presentation Box

A simple, practical florist hack to rehydrate delicate blooms, extend their life, and turn a presentation box into your secret weapon for avoiding the last-minute scramble

This week on The Flowerlogue…I show you an Easy How-To #8 - Make a...

a month ago
8
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  • Cerina Triglavcanin

    Self-confessed flower addict, prolific traveller, late bloomer and flower scout from Australia. Floral designer, freelancer and flower writer as seen in Blumenhaus Journal and Flowers Magazine Australia.

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