
Football isn’t just a game. It’s culture, identity, and community. This Substack explores the social, cultural, commercial, and sometimes political sides of the sport through the lens of a Premier League (and Arsenal) fan in the US.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 4 months ago | Last Issue | 12 days ago |
| Active | |||||

In April 2024, I was at the Emirates Stadium sitting in silence as I processed the goal Ollie Watkins had just scored. The referee was about to blow the full-time whistle, confirming Aston Villa’s 2-0 win. My first thought was: we just hand...
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Last weekend, my husband and I attended our first Premier League Fan Fest — a f...
On June 7, 2023, news broke that would shake the football world. Lionel Messi — World Cup winner, ten-time La Liga champion, four-time Champions League winner — announced he was leaving Paris Saint-Germain for Inter Miami.
Overnight, Inter...
Photo by Omar Ramadan on Unsplash
It was 11:15am on a Thursday in June last summer when my husband and I walked out the door, heading to a Club World Cup group stage match between Fluminense and Dortmund at MetLife. The forecast called for...
A few months ago—as a response to a TikTok from a group of American podcasters discussing English football stadiums and the illegality of drinking within view of the pitch—I posted a video discussing some of the differences between English...
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The writers behind this newsletter.
Marketing by day. Writing on football culture, trends & the business of the game by night.
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