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The strategy, history, and numbers behind the game.

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Substack
PricingOnly free issuesPublishesWeekly
Issues34Founded7 months agoLast Issue4 days ago
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Latest Issues

The 2026 World Cup Proves Technology Can't Fix Trust?

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

4 days ago
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A Short History of World Cup Mascots

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

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The Off-Ball Logic World Cup Reading List

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines really driving the modern sports wor...

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World Cup Recap #4: Brand Identities, Accidental Anthems, and What Italy's Absence Is Actually Costing

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines really driving the modern sports wor...

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World Cup Recap #3: Ratings Records, Sleeping Audiences, and the Controversy Over a Reporter and European Geography

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

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Audience Metrics

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Authors

The writers behind this newsletter.

  • Carla Bilche

    Deconstructing the business mechanics of sports, with a focus on South America, Africa, & Asia. \ud83c\udde6\ud83c\uddf7 Product Marketing Specialist. New post every Wednesday at Off-Ball Logic.

  • Will Colahan

    Exploring the business and culture of sport

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