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The strategy, history, and numbers behind the game.

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Substack
PricingOnly free issuesPublishesWeekly
Issues36Founded8 months agoLast Issue5 days ago
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Latest Issues

FIFA Tried to Sell the World Cup. What Stopped It?

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

5 days ago
20
3

Argentina, the man in a hole

What a World Cup! Many moments of joy and some others of tension, sadness, and, above all, so much controversy. During the days of the World Cup, we were all focused on pointing them out, until it didn’t anymore.

This is a different topic,...

22 days ago
42
10

The 2026 World Cup Proves Technology Can't Fix Trust?

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

a month ago
17
1

A Short History of World Cup Mascots

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

a month ago
15
4

The Off-Ball Logic World Cup Reading List

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines really driving the modern sports wor...

a month ago
26
26

Key Facts

Accepts Sponsors
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Audience Metrics

Subscribers, engagement, traffic and sponsorship for Off Ball Logic.

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Authors

The writers behind this newsletter.

  • Carla Bilche

    Deconstructing the business mechanics of sports, with a focus on South America, Africa, & Asia. \ud83c\udde6\ud83c\uddf7 Product Marketing Specialist. New post every Wednesday at Off-Ball Logic.

  • Dean

    Writer who likes to follow sports and works in tech so now I write on the intersection of both.

  • Will Colahan

    Exploring the business and culture of sport

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