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Off Ball Logic

Carla Bilche

Most sports media follows the ball. We see the entire field.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues24Founded6 months agoLast Issue6 days ago
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offballlogic.com
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Latest Issues

The Business of the World Cup, Part 5: Someone Will Be Watching

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

6 days ago
5

The Rebranding of Squad Announcements Continues

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

9 days ago
9
1

The Business of the World Cup, Part 4: The Empire Prices Itself

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

13 days ago
11
13

The Rebranding of Squad Announcements

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

16 days ago
23
21

The Business of the World Cup, Part 3: When the Event Went Truly Global

Hi everyone! I’m Carla, and this is Off-Ball Logic, the weekly newsletter where we step away from the 90 minutes on the pitch to dissect the business strategies, marketing mechanics, and economic engines that are really driving the modern s...

21 days ago
12
4

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Authors

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  • Carla Bilche

    Deconstructing the business mechanics of sports, with a focus on South America, Africa, & Asia. \ud83c\udde6\ud83c\uddf7 Product Marketing Specialist. New post every Wednesday at Off-Ball Logic.

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