For Visibility
Dave WedderburnCorporate life and communications, from someone in the thick of it
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | forvisibility.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Some word vomit on writing
One thing nobody tells you about AI drafts: the first one is often fine. That’s the problem. “Fine” is not what good communications looks like.
AI is coming for our jobs. Except it isn’t. Except it might.
I’ve been in communications long enough to have heard this kind of thing before. Digital will transform the industry. Social media will replace the press release. video is king!
Forget the Press Release: Why Corporate Storytelling is a Strategic Asset
Back in December, the Wall Street Journal wrote a piece about the rise of the storytellers as a corporate role. Stuart Bruce, who writes about the future of PR, made a fair observation that these ‘storytellers’ aren’t really doing anything ...
This Is Not A Crisis
Throughout my PR career I’ve learned that if you want to know what’s going on in the world, read. At University, my lecturer suggested we buy a newspaper and read it every day. Very soon I started to see which “news” articles were actually ...
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Authors
The writers behind this newsletter.
I've spent 15 years in tech PR, so I know a thing or two about corporate spin. It's more important than ever to read between the lines to figure out what we're being made to think and feel -- though I’m not saying I’m right about any of it.
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