Reletter
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The strategy hiding inside culture — for marketers, strategists, and curious people.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues95Founded6 years agoLast Issue11 days ago
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Latest Issues

What Picasso, Hermés, and a Urinal Can Teach Us About AI

Compare our AI era to industrialization, and the parallels are so obvious it’s been made a million times. Machines displacing huge swaths of human labor, entire sectors completely changing, and massive wealth accumulating while the poor str...

11 days ago

Let's Break Down Olivia Rodrigo's Brand

Pop music has always been fertile ground for understanding brand. A musician has to bring a fresh sound, performance or look that breaks the mold enough to get attention, build momentum that drives album and concert ticket sales, feed their...

18 days ago
1

Furious Isn't about a Killer. It's About Complicity.

Turn on any of the classic police procedural shows like Law & Order or CSI, and you’ll see a lot of dead women. Victims of rape or abuse or murder. Even acclaimed crime shows like Top of the Lake start with girls as victims.

Initially...

a month ago
2
2

Pangram Is Grading Us on a 2021 Curve

Last week, Substack started to partner with Pangram, an AI detection tool, to analyze posts for AI-generated content.

What this has actually generated is a lot of human uproar.

While Pangram claims its false positive rate is 1 in 10...

2 months ago
11
2

On Boys and Men

Before Sunday’s World Cup Final match between Argentina and Spain, the image above went viral. By some divine coincidence, the 39-year-old Argentinian legend Lionel Messi and the 19-year-old supernova from Spain Lamine Yamal were photograph...

2 months ago
8
1

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