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Framing

Anita Schillhorn

What's good in culture, marketing, and strategy

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues84SubscribersRead framestrategy.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Another AI Inflection Point, and This Time It's Personal

In the lightning-fast timeline of AI, we’re facing another inflection point—and this time it’s not about model size or modality. Major AI companies are hitting the airwaves, a minor one is stirring controversy on billboards, and the social ...

2 months ago
3
0

Is AI a Sullen Teenager?

Back in the early days, you know, two years ago, generative AI was like a little miracle. So precocious. Full of delightful turns of phrase, able to hold conversations beyond its years, with surprising depth and imagination. Still learning ...

2 months ago
1
0

The Sydney Sweeney Rorschach Test

Over the last two weeks, American Eagle’s campaign starring Sydney Sweeney exploded online. To some, it’s harmless retro Americana, and to others, it’s a worrisome throwback to exclusionary ideals, and to others, it’s a reclamation of adver...

4 months ago
7
1

The Control-Chaos Matrix for AI

I was walking down Venice Beach when I noticed a new billboard on each lifeguard tower. A series of Coca-Cola ads: sun-drenched young people living an impossibly joyful life, cracking open a Coke. Their smiles were borderline too much, thei...

5 months ago
1
0

Authors

The writers behind this newsletter.

  • Anita Schillhorn

    Likes frameworks, work sessions, writing, and tacos. In no particular order.

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