傅瑞德的硬派行銷塾
Fred Jame, Fred Jame / 傅瑞德傅瑞德的實戰行銷策略、案例分析、文案寫作技法研究、商管評論電子報（偶爾會出現貓）。
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 334 | Subscribers | Read | hardcopy.cafe |
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AI麻瓜心得#2：行銷部AI入門—從網路基礎到虛擬員工
在寫完前一篇〈AI麻瓜心得#1：如何建立一支虛擬工作團隊？〉之後，我用它的內容在企業內部，對資訊經驗比較少的行銷人員簡短講授了關於虛擬團隊、虛擬員工（agent）、以及技能（skill）相關的基本概念。
AI麻瓜心得#1：如何建立一支虛擬工作團隊？
先前我在個人電子報上寫的〈「龍蝦農場」到「一隻就好」：我從OpenClaw到Claude的心路歷程〉意外的得到了許多點閱和迴響。其實原本只是一篇個人學習心得，沒有什麼知識或技術含量（所以只放在個人報上），但或許是因為打中了一些讀者最近覺得迷惑的點，所以引發了共鳴。
部門之間的完美合作，需要「異於常人」的動機
最近在協助朋友處理一些行銷與業務部門之間的分工問題。這兩個部門的主管都很有經驗，手下人力也不算缺乏；但兩個單位苦於彼此對新案件的評價有落差、對某些事務的主觀立場不同，溝通起來一直有些障礙。
2026-02-12「十分鐘行銷塾」一週影片摘要
本週《傅瑞德的十分鐘行銷塾》的核心，在於探討如何在高科技工具氾濫的當下，保有行銷人不可被演算法取代的核心競爭力。除了繼續深入學習Apple創造需求的頂級文案心法，我們也試著瞭解、處理、辨識出現今AI生成內容中常見的「機油味」問題。
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Authors
The writers behind this newsletter.
A former Chief Marketing Officer, publisher, editor, and business consultant. Also a motorcycle rider, Islay Whisky and Cuban cigar aficionado, illustrator and calligraphy artist.
10 years in media, 20 years in technology, and now consulting both on marketing, branding, strategy, management, and cultural transcreation. 半生科技業、半生出版業。曾任行銷長、總編輯、大學講師、媒體創辦人；橫跨商管、科技、語言、軍事領域。目前為企業提供品牌、行銷策略、文化轉換等顧問服務。[email protected]
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