傅瑞德的硬派行銷塾
Fred Jame, Fred Jame / 傅瑞德, 程天縱, Uedada傅瑞德的實戰行銷策略、案例分析、文案寫作技法研究、商管評論電子報（偶爾會出現貓）。
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 304 | Subscribers | Read | hardcopy.cafe |
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文案寫作力的深入探索：拆解自家商品，發現其中的強項
> 在我的書《傅瑞德的硬派行銷塾：行銷長的45堂實戰策略與文案技法課》中，第三章「文案寫作力的深入探索」是專為這本書寫的；也就是說，並沒有在網路上發表過。
文案寫作力的深入探索：行銷文案策略的心理機制
> 在我的書《傅瑞德的硬派行銷塾：行銷長的45堂實戰策略與文案技法課》中，第三章「文案寫作力的深入探索」是專為這本書寫的；也就是說，並沒有在網路上發表過。
文案寫作力的深入探索：行銷活動的目的性
> 在我的書《傅瑞德的硬派行銷塾：行銷長的45堂實戰策略與文案技法課》中，第三章「文案寫作力的深入探索」是專為這本書寫的；也就是說，並沒有在網路上發表過。
你的「第二大腦」會是什麼樣子？談筆記工具的選擇
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Authors
The writers behind this newsletter.
A former Chief Marketing Officer, publisher, editor, and business consultant. Also a motorcycle rider, Islay Whisky and Cuban cigar aficionado, illustrator and calligraphy artist.
10 years in media, 20 years in technology, and now consulting both on marketing, branding, strategy, management, and cultural transcreation. 半生科技業、半生出版業。曾任行銷長、總編輯、大學講師、媒體創辦人；橫跨商管、科技、語言、軍事領域。目前為企業提供品牌、行銷策略、文化轉換等顧問服務。[email protected]
1979到1997服務於惠普，1992到1997擔任中國惠普總裁；1997到2007擔任德州儀器亞太總裁；2007加入富士康擔任集團副總裁，2011年兼任集團子公司富智康CEO。已出版《程天縱的經營學》、《程天縱的管理力》、《程天縱的專業力》、《每個人都可以成功》、《程天縱的職場力》等作品。
日本人，在東京從事廣告文案工作；閒暇之餘用中文寫部落格與關於日本的城市文化觀察。已在台灣出版《すごい！日本創意文案》、《絆：後311，日本社會關鍵詞》、《日本製造》、《廣告與它們的產地》等作品結集。
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