傅瑞德的硬派行銷塾
Fred Jame, 傅瑞德傅瑞德的實戰行銷策略、案例分析、文案寫作技法研究、商管評論電子報（偶爾會出現貓）。
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 281 | Subscribers | Read | hardcopy.cafe |
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台北自行車展中的英文標語
自行車業廠商因為多半主要面對國外客戶的關係，在品牌名稱下面經常會有個英文標語。依照我自己的主觀看法，其中有20%寫得不錯，30%尚可但並非上乘，50%慘不忍睹。
注重細節就是苛求嗎？並不見得。
在經過縝密設計的計畫中，都會有自然留下的容錯空間。但「容錯空間」並不等於「容懶空間」；越注重細節正確的計畫，才會有越低的整體出錯機率。
誠品如何「閱讀24小時」？
誠品書店的標語看似氣派，但加上視覺設計變成了字面模稜兩可、又疑似有文法問題的作品。這篇就來拆解一下問題所在和解法，再看看還可以怎麼加料。
商品太快賣完不一定好？從成本控管的經驗法則來看
商周網站上刊出了一篇書摘，故事中提到「超商職員因為太早賣完便當而挨罵」。這讓我想起從前在雜誌業工作時候的事情，於是就借這個故事當作引子，聊聊銷售與成本控管的事情。
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Authors
The writers behind this newsletter.
A former Chief Marketing Officer, publisher, editor, and business consultant. Also a motorcycle rider, Islay Whisky and Cuban cigar aficionado, illustrator and calligraphy artist.
半生科技業、半生出版業。曾任企業行銷長、雜誌總編輯與社長、大學講師、創立過多家數位媒體；工作橫跨商管、網路、科技、商業、語言、軍事等領域。目前為企業與新創公司提供品牌再造、行銷策略架構、產品規劃、多語文案與文化轉換顧問等服務。聯絡我：[email protected]
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