傅瑞德的硬派行銷塾
Fred Jame, Fred Jame / 傅瑞德傅瑞德的實戰行銷策略、案例分析、文案寫作技法研究、商管評論電子報（偶爾會出現貓）。
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 331 | Subscribers | Read | hardcopy.cafe |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
2026-02-12「十分鐘行銷塾」一週影片摘要
本週《傅瑞德的十分鐘行銷塾》的核心，在於探討如何在高科技工具氾濫的當下，保有行銷人不可被演算法取代的核心競爭力。除了繼續深入學習Apple創造需求的頂級文案心法，我們也試著瞭解、處理、辨識出現今AI生成內容中常見的「機油味」問題。
如何去除作品中的「機油味」？
有了AI，一些過去文筆和外語能力不特別好的人，現在都可以做外電編譯和寫長篇大論了。
2026-01-28「十分鐘行銷塾」一週影片摘要
本週《傅瑞德的十分鐘行銷塾》包括「如何寫出「Apple風格」的文案？」系列的第6、7兩集，「行銷人的思維與態度」系列、以及程天縱老師的「如何成為職場千里馬」系列。
2026-01-21「十分鐘行銷塾」一週影片摘要
這個星期的影片，聚焦在職場心法與實戰思維的打磨。無論你過完年有沒有轉職的計畫，這些內容都可以幫助你重建職場心態、再次認識自己，準備迎接下一波的挑戰。
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Authors
The writers behind this newsletter.
A former Chief Marketing Officer, publisher, editor, and business consultant. Also a motorcycle rider, Islay Whisky and Cuban cigar aficionado, illustrator and calligraphy artist.
10 years in media, 20 years in technology, and now consulting both on marketing, branding, strategy, management, and cultural transcreation. 半生科技業、半生出版業。曾任行銷長、總編輯、大學講師、媒體創辦人；橫跨商管、科技、語言、軍事領域。目前為企業提供品牌、行銷策略、文化轉換等顧問服務。[email protected]
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