Hardcopy Podcast
Fred Jame / 傅瑞德Podcast from Hardcopy Café articles on marketing, management, and more. Visit the original posts on hardcopy.cafe. The voices are generated by AI with its own viewpoint and interpretation.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | hardcopycast.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
From USP to Persuasion: The Ultimate Copywriting Technique
> This episode is taken from the third chapter of my book Hardcore Copywriting: 45 Essential Marketing Strategy and Writing Courses (written in Traditional Chinese). The articles in this chapter have not been published online, and I’ll make...
Unearth the hidden gems in your products
> This episode is taken from the third chapter of my book Hardcore Copywriting: 45 Essential Marketing Strategy and Writing Courses (written in Traditional Chinese). The articles in this chapter have not been published online, and I’ll make...
Why is Apple Vision Pro so important to our future?
Apple Vision Pro’s significance lies not in immediate sales figures but in its role as a milestone in personal computing, mobile computing, and even human-machine interaction.
Is it “demanding” to demand attention to details? Not really.
Do you need to be so particular about the details of a letter? If there's just one letter missing, will the marketing campaign or program fail? Why should we be so critical?
Authors
The writers behind this newsletter.
10 years in media, 20 years in technology, and now consulting both on marketing, branding, strategy, management, and cultural transcreation. 半生科技業、半生出版業。曾任行銷長、總編輯、大學講師、媒體創辦人；橫跨商管、科技、語言、軍事領域。目前為企業提供品牌、行銷策略、文化轉換等顧問服務。[email protected]
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