Fred's 10-minute Marketing Courses
Fred Jame / 傅瑞德Podcast from Hardcopy Café articles on marketing, management, and more. Visit the original posts on hardcopy.cafe. The voices are generated by AI with its own viewpoint and interpretation.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||
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hardcopycast.substack.comLatest Issues
From the Chosen One to the One Chosen: Positioning Yourself
I’ve met quite a lot of founders who show the pride they can’t quite hide along with their product.
And the products were really good — solid tech, complete features, design with decent taste. But ask one question — “Who would buy this? Wh...
Low-tech with a Twist: a Potential Marketing Advantage
Gunpei Yokoi, who worked as an engineer at Nintendo, is best known for a design philosophy called “Lateral Thinking with Withered Technology” (枯れた技術の水平思考). It literally means that instead of chasing the latest technology, you take mature, s...
Perfect Parts Don’t Make Perfect Cars: Avoiding the “Atomic” Trap
You see the same atomic approach in note-taking and self-improvement: break a big goal into small parts, then try to polish each part to perfection. Sometimes that genuinely helps — especially when you lack motivation, or the goal feels so...
Over-delivery is the Best Marketing Strategy
The most common “active” work ethic is what I’d call precise delivery: do exactly what the boss or client asks — no more, no less. Do less and you get yelled at or don’t get paid. Do more and you feel like you’ve been taken advantage of. By...
Marketing Sense: The Protocol for Your Work and Life
This is the first in a series of articles I’m writing for my next book, Fred’s Hardcore Marketing Courses 2 (working title). More pieces will follow as the book takes shape, with some reserved for members only.
The format is intentionally...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Fred's 10-minute Marketing Courses.
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
10 years in media, 20 years in technology, and now consulting both on marketing, branding, strategy, management, and cultural transcreation. 半生科技業、半生出版業。曾任行銷長、總編輯、大學講師、媒體創辦人；橫跨商管、科技、語言、軍事領域。目前為企業提供品牌、行銷策略、文化轉換等顧問服務。[email protected]
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