A newsletter from Who Targets Me about digital political campaigning in the UK (and sometimes beyond) in the run up to the 2024 election.
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
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Issues | 24 | Subscribers | Read | fulldisclosure.whotargets.me |
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Let’s start with some headline figures about the digital ads that ran during the election campaign just gone.
Last week we took a deep-dive into the digital campaigns for the two big parties competing for the right to form a government. It showed pretty clear trends about the state of Labour and the Conservatives’ strategy, funding, and targeting.
Later in the week we’ll compare the Lib Dems, Greens, SNP and Reform digital campaigns, but today we’ll be looking at how the Tory and Labour digital ads have shaped up (or not) over the last few weeks.
Tuesday night’s debate was meant to be a moment for Rishi Sunak to savour.
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
Tracking political advertising on the internet since 2017.
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