Reletter

Latest Issues

Macklemore shows us that passion is persuasion

Hi, it’s me again — I’m Jiggy Geronimo, a progressive narrative strategist, consultant, and budding content creator. But before politics, I was a neuroscientist so I think a lot about how messaging and persuasion actually work in our brains...

10 days ago
23
3

We all live in an information bubble.

SPONSORED BY STACKADAPT

It’s me again, Danielle Butterfield, Executive Director and President of Priorities USA. If you’re like me and spend most of your time around political junkies, strategists, and staffers, it’s easy to get trapped in...

17 days ago
22

The Political Ad Industry Approves This Message

This newsletter is brought to you by the donor acquisition approach that helps you turn $1 into $2.

Hey kids! I’m Josh Millman, a media and marketing executive who has somehow survived more than two decades planning and buying advertising,...

24 days ago
21

Jon Ossoff is giving the internet exactly what it wants

This newsletter is brought to you by Neptune Ops, the AI-Native Influence Operating System.

We’re Cassandra Custis and Andrew Eldredge-Martin from GroundTruth AI. Cassandra’s background is in political research and polling, with a focus on...

a month ago
26
1

The Mayors’ Guide to Communications

This newsletter is brought to you by the donor acquisition approach that helps you turn $1 into $2.

Hi, I’m Amb. (ret.) Nina Hachigian, CEO of Alliance for Local Leaders International (ALLIES), a new organization connecting mayors around t...

a month ago
18
1

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Find out how many people subscribe to this newsletter.

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Subscribers, engagement, traffic and sponsorship for FWIW.

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Authors

The writers behind this newsletter.

  • Lucy Ritzmann

    Editorial & Content Manager at FWIW Media and COURIER | got ideas, comments, or tips? \ud83d\udce7 [email protected]

  • Social Currant

    Helping mission-driven organizations build lasting impact through authentic creator partnerships.

  • Andrew Eldredge-Martin

    CEO, Ground Truth AI | Strategic Intelligence for Communicators

  • Dillon St. Bernard

    Digital Strategy Advisor for Nonprofits & Social Impact Leaders • Founder, Team DSB

  • Chanda Daniels

    Politics & culture writer. Former Congressional Aide. Writing about politics for people who would otherwise hate politics. Views my own.

  • Patrick Stevenson

    former Deputy Assistant to President Biden for Digital Strategy, and Chief Mobilization Officer at the Democratic National Committee.

  • NextGen America

    NextGen America’s mission is to educate and empower young people to organize, vote, and lead.

  • Design It For Us

    A youth-led coalition of activists and organizations demanding a better online world for everyone.

  • Lucy Ritzmann

    all things social media, politics, and pop culture | former author of FWIW | amateur Formula 1 fan and libra apologist

  • Gabriella Zutrau

    Principal of Weird LLC, Digital Strategy Advisor to campaigns and organizations, keynote speaker, and dogfluencer. Expert on social media and creator engagement, with a background in community organizing.

  • Nourbese

    Feminist, Mr. Roger's & Reading Rainbow evangelist, Trekkie, Boy Mom and Probably Sleepy. Some days I work as President of All Above All. Sharing my lukewarm takes on reproductive justice and mom stuff.

  • America's Voice

    America's Voice aims to build public support and the political will needed to enact policy changes that secure freedom and opportunity for immigrants in America.

  • Max Levy

    Helping changemakers scale their impact online and talk like real people everywhere.

  • Jiggy Geronimo

    Dr. Jiggy Geronimo is former neuroscientist turned social justice advocate, bringing her research expertise and understanding of the mind to her work on emotions-first and content-first political narratives.

  • ALLIES

    ALLIES connects leaders globally to protect and renew democracy, solve shared problems, and bring pragmatic American voices to the world stage.

  • Danielle Butterfield

    Executive Director of Priorities

  • Priorities USA

    Fighting for American Priorities, online.

  • Josh Levine

    I'm a multi-time founder and entrepreneur (1x exit) building in the AI space and writing (semi-infrequently) about tech, data, and philosophy. For more regular engagement, check out my LinkedIn.

  • Josh Millman

    Media executive, recovering agency lifer, hopeless fantasy sports addict, eater of junk food and worlds. I write about media, marketing, business, politics, the misery of sports fandom and whatever else my brain wants to use as a public toilet.

  • Cassandra Custis

    Data analyst and researcher based in Washington, DC. Interested in politics, race, data, and whatever else catches my attention.

  • Social

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