Future Tense
A Z MackayPattern recognition from the edge of what's possible. Weekly essays on how technology rewrites being human.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 178 | Subscribers | Read | ft.azmackay.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Year Models Commodified
The magic gets cheap. Then it gets very cheap. Then someone from IBM walks onto a stage and admits the spell never mattered. It was the wand all along.
Research Notes: The Year Models Commodified
Opening: The Question That Started This
The Salesperson in Your Head
In May 2024, Sam Altman called advertising “uniquely unsettling.” A last resort. On January 16, 2026, OpenAI announced it would begin testing ads inside ChatGPT. Twenty months from existential discomfort to premium pricing. The arc makes Go...
Research Notes: The Salesperson in Your Head
Sam Altman called advertising a “last resort” for OpenAI.
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Authors
The writers behind this newsletter.
I spent decades building systems. Now I write about what they're building in us. Speculative tech anthropology for the fiction-minded.
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