
Current musings, hyper-fixations, and finds I typically text my friends — from the founder of cupcakes and cashmere.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 105 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||

And the recent fashion event that made me rethink how I get dressed
A few weeks back, I had a fashion event and was dreading having to figure out what to wear. Those sorts of invitations are always the most stressful, knowing that most of...
You know those women whose makeup somehow looks polished without looking like they spent an hour applying it? Their skin is glowy but not shiny, their concealer isn’t creasing by lunch, and everything still looks intact by the end of the da...
The Substack note that surprised me, and 9 reminders of what really matters
I nearly didn’t share this image of my parents and me on my birthday. But I’m so glad I did.
Plus, my top-clicked links from the month
*If you’re reading this via e-mail and it gets cut off, click “expand” or “view in browser” to read the entire post!
*If you’re reading this via e-mail and it gets cut off, click “expand” or “view in browser” to read the entire post!
I’ve been rebuying this bra for nearly 15 years, and it’s still the best. It disappears completely under white t-sh...
Subscribers, engagement, traffic and sponsorship for Fwd: from a friend.
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Where Fwd: from a friend ranks on Google, and how much search traffic it brings in.
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
Personal reflections, styling tips, and the small things that make everyday life better from an OG blogger (I started cupcakes and cashmere in 2008). Fwd: from a friend is a behind-the-scenes look at what I love enough to send to my friends.
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