
Current musings, hyper-fixations, and finds I typically text my friends — from the founder of cupcakes and cashmere.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||

Plus, my top-clicked links from the month
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I’ve been rebuying this bra for nearly 15 years, and it’s still the best. It disappears completely under white t-sh...
Plus, my favorite finds at J.Crew, Banana Republic, and COS right now
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Simple things that make life feel more special
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From a Sunday dinner conversation to the internal list I’ve been thinking about ever since
Dinner parties on Sundays are the secret to making your weekend feel twice as long. The morning can still be relaxed and indulgent, but by the time...
Subscribers, engagement, traffic and sponsorship for Fwd: from a friend.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Fwd: from a friend ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 984 | Monthly Search Traffic | Top Keywords |
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How this newsletter ranks in the official Substack charts.
| #6 | |
| #16 |
The writers behind this newsletter.
Personal reflections, styling tips, and the small things that make everyday life better from an OG blogger (I started cupcakes and cashmere in 2008). Fwd: from a friend is a behind-the-scenes look at what I love enough to send to my friends.
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