Current musings, hyper-fixations, and finds I typically text my friends — from the founder of cupcakes and cashmere.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 120 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
Read this Newsletter
emilyschuman.substack.comLatest Issues
September favorites: The cutest red and pink flats, the book I adored, a coat for Paris, and 9 vintage finds under $100
What I’m wearing, reading, collecting, and loving as we head into fall
I closed out September on a high note, thanks largely to this community. When I shared last week's post about how middle school is harder the second time around, I ques...
Middle school is harder the second time around
On rejection, awkwardness, and learning when not to step in
Sloan started middle school last month, and I expected the transition to be hard. She’s always been an anxious kid, someone who typically can’t wait to get back to school come fal...
10 more purchases I regret (and what they taught me)
A Celine belt, a fancy toilet, and a chair no one can sit in
My most popular Substack of the year, by a landslide, was when I shared 11 big purchases I regretted. Which...I get. It’s reassuring and validating to watch someone who’s spent n...
18 things I’m very into for fall
It’s currently 103° in LA, and I have approximately 25 tabs open with loafers, trench coats, cashmere sweaters, etc., none of which I can wear for the foreseeable future. September is always a particularly confusing month in Southern Califo...
Everything worth eating, shopping, and doing in New York right now
The restaurants, stores, coffee shops, outfits, and everything else I’d recommend after four very full days
I just got back from four very full days in New York and somehow managed to fit in a truly unnecessary amount of food, shopping, an...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Fwd: from a friend.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Fwd: from a friend ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 984 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #9 | |
| #15 |
Authors
The writers behind this newsletter.
Personal reflections, styling tips, and the small things that make everyday life better from an OG blogger (I started cupcakes and cashmere in 2008). Fwd: from a friend is a behind-the-scenes look at what I love enough to send to my friends.
Frequently Asked Questions
How can I access the email archive for Fwd: from a friend?
You can find recent issues that have been published by Fwd: from a friend on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Fwd: from a friend have?
To see how many people subscribe to Fwd: from a friend, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Fwd: from a friend?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Fwd: from a friend as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Fwd: from a friend?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Fwd: from a friend using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Fwd: from a friend?
Scroll up to where it says Related Newsletters to see other publications like Fwd: from a friend. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Fwd: from a friend?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.