
Life advice, fun finds, and dating gossip — from Joanna Goddard and the Cup of Jo team.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 220 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||

Hi!! How are you doing? The boys and I are very excited for Halloween. I’m dressing up as an Uno wild card. What about you?
This month, we’ve sent six Big Salad issues:
This issue is sponsored by Bario Neal.
Hi! How are you?
This week, we spoke to the amazing best-friend founders of Bario Neal, the Brooklyn- and Philly-based sustainable jewelry studio. I’ve always adored their ethical jewelry — I bought...
Freddie and I answer nine reader questions about sex, divorce, parenting, and short haircuts.
Hi! How’s your week going?
This issue is sponsored by Sézane.
Hi! Today’s issue is a very special one.
I first met Morgane Sézalory, the founder of Sézane almost 10 years ago, when I traveled to Paris in January 2017. I was immediately drawn to her warmth and humi...
“We just needed some lamps.”
Hi! How’s your week going?
Subscribers, engagement, traffic and sponsorship for Big Salad.
| Subscribers | Engagement | 87 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Big Salad ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 2.2k | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #1 | |
| #1 |
The writers behind this newsletter.
Joanna Goddard writes Big Salad, the #1 fashion/beauty newsletter on Substack. She also runs Cup of Jo, the popular women's lifestyle site. She lives with her two funny kids in Brooklyn.
Kaitlyn Teer is Cup of Jo's newsletter editor.
You can find recent issues that have been published by Big Salad on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to Big Salad, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch Big Salad as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Big Salad using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like Big Salad. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.