Life advice, fun finds, and dating gossip — from Joanna Goddard and the Cup of Jo team.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 209 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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joannagoddard.substack.comLatest Issues
You Can Create the Life You Want
Hello, my loves!
Thank you so much for being part of the Big Salad community. Over the past 12 months, we’ve sent over 70+ issues (!) filled with style finds, funny anecdotes, and life realizations. Our editor Kaitlyn Teer and I have been...
Emma Cline's New Novel Might Be the Best Book I've Ever Read
Hi! How’s your week going?
Today, we are thrilled to feature Emma Cline — the best-selling author of The Girls and The Guest — whose third novel, Switzy, comes out today. And, you guys, this book is astonishing.
The novel follows David, a...
8 Things Women Are Wearing in Copenhagen (That I Want to Steal)
Including a fun hair accessory and a very specific skirt.
Hi! How’s your week going? Last month, Freddie and I visited friends in Scandinavia after spending time with family in Europe. Have you been there, or do you live there? I fell so h...
11 Things I’ve Learned About Parenting Teens
Hi! How’s your week?
Recently, at a neighborhood café, I struck up a conversation with a new mom holding her teeny baby. “He’s adorable,” I told her, admiring his pajama-ed feet. She looked up at me with teary eyes. “He’s growing up so qui...
The August Edit
Hello! How is your week going? Welcome to the August Edit.
This month, we sent four issues:
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Five gorgeous home makeovers — how amazing are the before-and-afters?
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Three stay-at-home moms share their back-to-work stories and spil...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Big Salad.
| Subscribers | Engagement | 86 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Big Salad ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 2.2k | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Joanna Goddard writes Big Salad, the #1 fashion/beauty newsletter on Substack. She also runs Cup of Jo, the popular women's lifestyle site. She lives with her two funny kids in Brooklyn.
Kaitlyn Teer is Cup of Jo's newsletter editor.
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