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#FYP

Kyle Tharp, Josh Klemons, Lucy Ritzmann

A new weekly newsletter from FWIW spotlighting the top political content, creators, and trends on TikTok ahead of the 2024 Presidential Election.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues11SubscribersRead thefyp.news

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Millions lean in to debate content on TikTok

Tuesday night, Vice President Harris and former President Trump faced off in their first (and possibly last) presidential debate. We’ve been closely tracking content about both candidates all week, and the vibe on TikTok (as well as in Wash...

a month ago
15
0

Will Content Creators Save Us?

Kamala Harris’s candidacy is unprecedented in modern times. She didn’t go through a primary but rather emerged as the candidate just weeks before accepting her party’s nomination. Coming out of the DNC, she had been criticized for not prior...

2 months ago
19
1

The Awkward Donut Shop Guy vs. The Midwest Dad

This week, the political vibes on TikTok were all about contrasts - primarily between vice presidential candidates JD Vance and Tim Walz.

2 months ago
13
2

The DNC Takes Center Stage on TikTok

While tonight is the final night of the DNC Convention in Chicago, users on TikTok didn’t wait until the end of convention week to get that sweet content up and rolling. On the viral social media app, clips of the DNC’s many speakers are ab...

2 months ago
11
0

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Authors

The writers behind this newsletter.

  • Kyle Tharp

    I write FWIW, a newsletter tracking digital trends, spending, and insights in our politics and elections. Reach out: [email protected]

  • Josh Klemons

    I post about politics, social media & where they intersect. Also Wisconsin. And... you know... other stuff. Helping progressive campaigns, orgs and brands win the internet.

  • Lucy Ritzmann

    Editorial & Content Manager at FWIW Media and COURIER | got ideas, comments, or tips? \ud83d\udce7 [email protected]

  • Frequently Asked Questions

    How can I access the email archive for #FYP?

    You can find recent issues that have been published by #FYP on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

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    To see how many people subscribe to #FYP, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in #FYP?

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    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact #FYP using the contact information provided and ask for a copy of their media kit.

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