Make It Make Sense
Gabriel GomezMake It Make Sense exists to slow things down, add context, and ask better questions about how brands, creators, and culture actually work.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 7 months ago | Last Issue | 3 months ago |
| Active | |||||
Read this Newsletter
makeitmakesensegabe.substack.comLatest Issues
We Built an Industry That Punishes You for Logging Off
Working in social today comes with an unspoken expectation: be everywhere, all the time.
Scroll faster. Catch it earlier. Stay ahead.
Because the second you log off, you risk missing something.
But when you’re seeing everything… are you...
Brands Say They Want to Stand Out. Then They Keep Approving Boring Ideas
For years, marketers have said the same thing. Brands need to stand out. Be distinctive. Break through the noise.
Yet scroll through almost any feed, and you will see the opposite. The same formats. The same captions. The same ideas dresse...
Should Social Media Marketers Be Influencers, Too?
For a long time, social media managers worked behind the scenes. They built audiences for brands, shaped online voices, and created content that millions of people would see.
But rarely for themselves.
That is starting to change. A new ge...
When the Social Media Manager Becomes the Adult in the Room
Social media is one of the youngest careers in modern marketing, but the people inside it are no longer entry-level.
The industry is growing up.
And so are social media marketers.
Not long ago, being “chronically online” wasn’t just a p...
What good content actually is in a world where everything is content
When everything in the world can be content, from tweets to reels and shorts, the challenge is no longer creation. It is judgment.
There is no shortage of content in 2026. And yet, somehow, there is a shortage of good content. Content that...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Make It Make Sense.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Author of Make it Make Sense, a newsletter unpacking modern marketing, internet culture, and the decisions behind what actually works online. Ocassional speaker and creator. Always online.
Frequently Asked Questions
How can I access the email archive for Make It Make Sense?
You can find recent issues that have been published by Make It Make Sense on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Make It Make Sense have?
To see how many people subscribe to Make It Make Sense, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Make It Make Sense?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Make It Make Sense as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Make It Make Sense?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Make It Make Sense using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Make It Make Sense?
Scroll up to where it says Related Newsletters to see other publications like Make It Make Sense. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Make It Make Sense?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.