A strategy guide for people who make video games, delivered every Friday.
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 50 | Subscribers | Read | pushtotalk.gg |
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Today I’m trying out a more casual, observational riff. I hope you dig it. –RKR
What follows is a sort of prologue to How to Find Market Signal: Part One. The animating argument of that piece was that the games industry is changing from a publishing model dictated by gatekeepers to one dictated by algorithms.
Part one of How to Find Market Signal was about the history of games marketing and the need for a new approach. Today we get into the nitty gritty of how to find your vision and relevant signals in the early stages of game dev.
Part two of How to Find Market Signal is coming next week. In the meantime, here’s a quick interlude about a question every game developer struggles with.
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The writers behind this newsletter.
Marketing Partner at a16z working on games and speedrun • Prev: Omega Strikers, Apex Legends, PUBG, and League of Legends • Writing Push to Talk on Substack
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