Gingergeist
Beauty, wellness, and everything adjacent. Cultural intelligence for brand builders.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 106 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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gingergeist.comLatest Issues
Normal: The Danish Beauty Chain America Doesn’t Have Yet
Inside the Helsinki store that runs on parallel importing, dedicated J-Beauty shelves, and €2.60 Nivea
We found Normal by accident in Helsinki, inside a shopping mall, and walked out thirty minutes later with bags for ourselves, our famili...
Mini Sizes Maximum Business | Ginger Sparks No. 35
The team at Gingergeist are big fans of beauty minis. Sometimes because we’re low commitment (we’ll do some therapy shortly), sometimes for other reasons… There has been a lot of recent buzz about the minis strategy, and we’re here to weigh...
Frost Forward: Fashion, Beauty & Wellness Indulge in Frozen Treat Cult
Inside the froyo and ice cream collabs turning beauty brands into the season's coolest marketing story
This summer, you may have noticed it’s getting “hot in herre” with soaring temperatures throughout the U.S., and wildfires across Canada...
Nobody Wants One Scent Anymore | Ginger Sparks No. 34
We have sat in many a marketing meeting and read the coverage: fragrance layering seemingly continues to arrive the same way: as a scent wardrobe story with a combining kit attached. What almost none of it touches is where the dollars moved...
Four Countries, Two Weeks, and an Autumn That Arrived in June
Shopping lists, pharmacy hauls, and the gap between what we researched and what actually surprised us in Copenhagen, Riga, Tallinn, and Helsinki.
Fair warning: this one runs long, four countries and two weeks’ worth of it, so we recommend...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Where beauty and wellness meet the business behind them.
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