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Gingergeist

Beauty, wellness, and everything adjacent. Cultural intelligence for brand builders.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues111Founded3 years agoLast Issue7 days ago
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Latest Issues

The Hour Is The Product | Ginger Sparks No. 38

Editor’s Note: This week’s Sparks comes from Gabrielle, who handles marketing and social for Gingergeist and who has been building a case about hair tools for months. We handed her the issue.

My morning blowout takes about forty minutes. I...

7 days ago
6

Counter Intelligence: Nina Andrade, Co-Founder of Sac de Soul

Our lineage is confessional: It Happened to Me, Say Anything, Confessions of... But our beat is business, the insiders, the receipts, and the plays that actually move units and services. Beauty was always the starting point, but beauty isn’...

8 days ago
4

She Wants Y2K Because We Took It Away | Ginger Sparks No.37

Back-to-school season on the East Coast kicks off this week, and three very different companies have decided that the same nine-year-old is worth a real product line.

Neon Rebels And The Rebuilt Tween Aisle

I (Michelle) can still picture...

14 days ago
7

The Fine Print: The Wall Brands Build Themselves

Why Normal Can Exist In Helsinki And Not In Ohio

Every gray-market conversation in beauty eventually comes down to the same question: if the product is real, why is it illegal to sell it here?

19 days ago
5
Paid

Why lip liner is suddenly everywhere in 2026 | Ginger Sparks No. 36

When we started to spot the growing momentum around recent lip liner releases, we scratched our heads about the WHY!? Literally, Jamie and Michelle started discussing their use of lip liner and discovered that one never uses it, while the o...

21 days ago
3

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