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Going’s Substack

Going

Going Travel Club helps you travel smarter for less, whether you're flying to see Grandma for her 80th birthday, jumping on a flight deal to Tokyo, or springing for a $600 RT to the Maldives, a place you may have only visited in your dreams.

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Substack
PricingOnly free issuesPublishesWeekly
Issues30Foundeda year agoLast Issue9 days ago
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Latest Issues

Going data reveals the cities where affordable flights have been most consistent over the past year

Travel feels harder right now: Airfares are climbing, options are tightening, and consumer sentiment on the economy is near record lows1. But for travelers looking to plan a trip in the back half of 2026 without breaking the bank, Going’s d...

9 days ago
5

Your 2026 Summer Travel Guide

Summer 2026 is shaping up to be one of the more complex travel seasons in recent memory. Economic uncertainty, oil prices, and geopolitical tensions are throwing the typical summer approach for a loop. Fares are generally higher than last y...

2 months ago
11
2

Your February Travel Digest

After November’s shutdown-driven dip, airfare is heading back up. Average fares jumped 6.5% in January’s CPI report—a notable signal of continued travel demand. TSA numbers for the month also mirrored consistent demand with a slight year-ov...

3 months ago
1

Scott's 2026 travel predictions

I’ve been making annual flight predictions since 2022. Here’s how they’ve panned out:

  • 2022: 12 for 17 (71%)

  • 2023: 10 for 13 (77%)

  • 2024: 10 for 12 (83%)

  • 2025: 10 for 12 (83%)

Now it’s time to look forward to 2026. For...

4 months ago
3

Viral culture is quietly rewriting the economics of travel

Going’s 2026 State of Travel and Flight Deals Report reveals a travel landscape entering a new era, one where travelers are becoming more selective and the places they go are increasingly shaped by virality. After a surprisingly steady 2025...

5 months ago
14
2

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