Reporting on the beauty industry, aging, and wellness BS through a Gen X lens
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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goodforyourage.substack.comLatest Issues
Why Is Menopause Marketing So Corny?
Hello!
I decided I need a bit of a palate cleanser today, so instead of complex topics like midlife reinvention or “AI grannies,” I’m just going to make fun of some stuff. In the spirit of one of my most popular posts — absurd things marke...
The Complexities of the Viral ‘Perimenopausal Wife Guy’
Hello!
This week, I was on Anne Helen Petersen’s “Culture Study” podcast to talk about the story I wrote a few weeks ago about those Ruti pants and how clothing goes viral. I find listening to myself unbearable, but I hope you all will go...
Midlife Reinvention: Traps, Tropes, and Truths
Hello!
I’m back from vacation, where I spent two weeks hiking, biking, sightseeing, and eating my way through Sicily, Sardinia, and Corsica. It was a truly magical trip, and for half of it I was with a group of friends in their 50s through...
The Sneaky Ubiquity of Affiliate Links
Hello!
I just published a story at Bloomberg Businessweek [gift link] about regular people/non-influencers dropping affiliate links — which pay a commission when people buy something recommended through them — into their group chats and In...
The Ageless Pursuit of Figuring Out What the Heck ‘Ageless’ Means
Hello!
I hope everyone is having a good summer. I always want August to be slow and lazy but it inevitably ends up being chaotic and stressful. Today, however, I am stopping time to write about the word “ageless.” Plus, I’ve got a few week...
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Authors
The writers behind this newsletter.
Reporting on beauty, aging, and wellness (and all the BS we're sold) through a Gen X lens. Written by @cherylwischhover
Veteran beauty/wellness/fashion reporter and former nurse practitioner. Words: BoF, Bloomberg, NYT, Allure, Vox, and all over the internet. Here: Gen X-er writing about the dumb things we’re being sold, literally and figuratively, as we age.
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