Reporting on the beauty industry, aging, and wellness BS through a Gen X lens
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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goodforyourage.substack.comLatest Issues
Beauty Norms vs. Olivia Colman’s ‘Romantic’ Gray Hair
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Within a few weeks, I’ll have seen three movies in an actual theater. I’m not sure I saw that many in the last two years combined (I’m sorry I wasted my money on Wuthering Heights tbh). This week I saw Sense & Sensibility and it was...
Do Clothing Brands Hate Making Money?
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I hope everyone is staying healthy. I’ve had a virus that’s left me with a runny nose and hacking cough for over a week now, despite getting my flu and Covid shots last month. But it hasn’t really dampened my enthusiasm for October....
Why Is Menopause Marketing So Corny?
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I decided I need a bit of a palate cleanser today, so instead of complex topics like midlife reinvention or “AI grannies,” I’m just going to make fun of some stuff. In the spirit of one of my most popular posts — absurd things marke...
The Complexities of the Viral ‘Perimenopausal Wife Guy’
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This week, I was on Anne Helen Petersen’s “Culture Study” podcast to talk about the story I wrote a few weeks ago about those Ruti pants and how clothing goes viral. I find listening to myself unbearable, but I hope you all will go...
Midlife Reinvention: Traps, Tropes, and Truths
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I’m back from vacation, where I spent two weeks hiking, biking, sightseeing, and eating my way through Sicily, Sardinia, and Corsica. It was a truly magical trip, and for half of it I was with a group of friends in their 50s through...
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Authors
The writers behind this newsletter.
Reporting on beauty, aging, wellness, and fashion, through a lens of the dumb things we're being sold, literally and figuratively, as we age. Written by journalist/Gen X-er @cherylwischhover
Veteran beauty/wellness/fashion reporter and former nurse practitioner. Words: BoF, Bloomberg, NYT, Allure, Vox, and all over the internet. Here: Gen X-er writing about the dumb things we’re being sold, literally and figuratively, as we age.
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