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Reporting on the beauty industry, aging, and wellness BS through a Gen X lens

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Substack
PricingOnly free issuesPublishesWeekly
Issues31Founded9 months agoLast Issue13 days ago
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Latest Issues

A Midsummer Catch-Up

Hello!

I’m back after a week away in Maine, where I did a lot of hiking, birding (puffins!), lighthousing (tracked down 24 of them — it is an illness), eating, and seeing good friends. I’m on deadlines this week for an outlet that pays me...

13 days ago
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Lazy, Cheesy, Futile...CoverGirl

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Mere minutes after sending out last week’s foot newsletter (BTW, thank you for the incredible response to that one; I feel very seen!), a story dropped about how CoverGirl was going to give up trying to go after young consumers in...

a month ago
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Let’s Debunk Some Foot Products!

Hello!

Welcome to the body horror issue. I did not really intend this to be the overall theme, but be warned that I’m going to talk about bunions. And root canals. And Madonna. But in a helpful way? Anyway, I have noticed that whenever I m...

a month ago
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The 'Peptide Gold Rush' Is Here, and I'm Freaked Out

Hello!

I’m sorry to bring you another semi-dystopian post after last week’s AI grannies, but it’s newsy at the moment due to some upcoming FDA decisions, plus it’s probably about time that I wrote about peptides. I have a couple earnest an...

a month ago
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The Dystopian 'AI Grannies' of Social Media

Hello!

Welp, I’m sorry to say I can’t avoid writing about AI any longer. People are already bringing AI-generated images to their plastic surgeons as inspiration, so it was only a matter of time before I was forced to address this technolo...

2 months ago
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  • Good For Your Age

    Reporting on beauty, aging, and wellness (and all the BS we're sold) through a Gen X lens. Written by @cherylwischhover

  • Cheryl Wischhover

    Veteran beauty/wellness reporter and former nurse practitioner. Words: BoF, Bloomberg, NYT, Allure, Vox, and all over the internet. Here: Gen X-er writing about the dumb things we’re being sold, literally and figuratively, as we age.

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