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Artwork for Trucco Journal

Trucco Journal

AM Guarnieri

"Trucco" is Italian for both "makeup" and "tricks," which makes sense when you think about it. Beauty-culture, hot takes, and more.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues9SubscribersRead truccojournal.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Missed Opportunities of Marc Jacobs Beauty

When Marc Jacobs showed his spring 2026 collection in February, the clothes, critics wrote, were a return to form for the designer who seemed adrift across previous seasons. (Rumors of LVMH, the label’s parent company, selling it off were r...

6 days ago
27
13

Is Leaked Labs a Beauty Brand, a Thought Experiment, or a Reality Show?

What if I told you there was a way to get high-quality, factory-direct beauty products delivered straight to your door. No middle man, no bloated marketing, no markups—we’re talking truly innovative launches, tested and developed by experts...

a month ago
57
8

What Does Despair Smell Like? It’s Byredo Bal d’Afrique

Your first clue that that InterContinential Hotel in Cleveland isn’t a normal hotel comes in the lobby, where among the luggage carts and well-worn couches is the errant IV pole, sometimes attached to a person, sometimes queued up for its n...

a month ago
71
34

Welcome to Trucco Journal!

So, if you’re receiving this, you’re likely joining me from Starving for Beauty, which I co-founded a few years ago but has now sunsetted. If you liked my stories there, then I think you’ll like Trucco Journal. And if you’re new-new, I’m gl...

2 months ago
29
13

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Authors

The writers behind this newsletter.

  • AM Guarnieri

    Beauty writer, creative director, product obsessive. Author of Trucco Journal\ud83d\udc84\ud83e\ude84\ud83c\udfa9 CV: Allure, Refinery29, Harper's BAZAAR, Surratt Beauty, and more

  • Frequently Asked Questions

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