Trucco Journal
AM Guarnieri"Trucco" is Italian for both "makeup" and "tricks," which makes sense when you think about it. Beauty-culture, hot takes, and more.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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truccojournal.substack.comLatest Issues
The Growing Pains of Glossier and Covergirl
Unless you pay close attention to the comings and goings in the C-suites of various global beauty megabrands, there’s no reason you should know who Markus Strobel is, but I do, so please indulge me. He’s the recently appointed interim CEO o...
The Current State of Makeup Artist Brands
In the summer of 2004, a year before I moved to New York and started working in beauty, I was in the city for the weekend and had One Mission: To go to Henri Bendel on Fifth Avenue and buy as many Stephane Marais products as possible withou...
The Missed Opportunities of Marc Jacobs Beauty
When Marc Jacobs showed his spring 2026 collection in February, the clothes, critics wrote, were a return to form for the designer who seemed adrift across previous seasons. (Rumors of LVMH, the label’s parent company, selling it off were r...
Is Leaked Labs a Beauty Brand, a Thought Experiment, or a Reality Show?
What if I told you there was a way to get high-quality, factory-direct beauty products delivered straight to your door. No middle man, no bloated marketing, no markups—we’re talking truly innovative launches, tested and developed by experts...
What Does Despair Smell Like? It’s Byredo Bal d’Afrique
Your first clue that that InterContinential Hotel in Cleveland isn’t a normal hotel comes in the lobby, where among the luggage carts and well-worn couches is the errant IV pole, sometimes attached to a person, sometimes queued up for its n...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Trucco Journal.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Gen X beauty writer, creative director, product obsessive. Author of Trucco Journal\ud83d\udc84\ud83e\ude84\ud83c\udfa9 CV: Allure, Refinery29, Harper's BAZAAR, Surratt Beauty, and more
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