Graeme’s Substack
Graeme DixonMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 95 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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octopuscompetitiveintelligence.subs...Latest Issues
Competitive Intelligence Reports No One Reads
If you send your CI insights to strategy teams instead of the managers who make next week’s decisions, you’re making a report for reference, not a tool people can use.
The Window is Closing
When your quarterly competitive report finall...
Scenario Planning Indicators: The Missing Half of Every Scenario Exercise
Scenario planning just influences decisions when each scenario includes clear indicators and a trigger for action that everyone agrees on. Without these, you end up with a set of well-written stories, and stories alone do not drive action....
How Using Analysis of Competing Hypotheses Shows What’s Really Happening in Your Market, Not Just What You Hope Is True
Confirmation bias means looking for evidence that supports what you already believe. Real intelligence is about searching for evidence that could prove you wrong.
The Competitor “Threat” That Didn’t Exist
In 2024, we spoke with a SaaS...
Competitive Intelligence To study competitor failures
Most people focus on copying what their competitors do well. But you can often learn more by looking at where they went wrong. Here’s how you can get ahead by learning from your competitors’ mistakes before you make the same ones.
They put...
The Question Nobody Asks: What Wouldn’t Your Competitors Do Even If They Could? Weekly Winning Strategies
Most competitive intelligence focuses on competitors’ activities. Here’s why the smartest moves come from identifying what your competitors would never do—and doing exactly that.
“Basecamp won by refusing features everyone else added. St...
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Authors
The writers behind this newsletter.
Founder of Octopus Intelligence. The global people-powered competitive intelligence agency. We find the answers to beat your competitors.
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