On s'intéresse aux méthodes qui permettent d'acquérir des clients dans le Middle Market et dans l'Enterprise. On parle d'ABM, d'alignement Sales & Marketing. On explore comment les meilleures équipes créent un flux constant et performant.
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 23 | Subscribers | Read | grospoissons.substack.com |
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Chaque année, c’est la même chose : décembre arrive, et c’est la panique. Le budget n’est pas bouclé, les objectifs ne sont pas alignés, et tout devient urgent.
Aujourd’hui, on plonge dans les coulisses de Swile avec Roy Brockman, Director of Demand Generation, pour découvrir comment ils transforment 30% de leurs leads en opportunités grâce au gated content.
Comment recruter efficacement quand le marché de l’emploi devient difficile ?
Quand Cognism arrive sur le marché français, personne ne les connaît. Plutôt que de tout construire de zéro, ils prennent un raccourci.
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