Gros Poissons : Marketing des PME / ETI
Pierre LechelleOn s'intéresse aux méthodes qui permettent d'acquérir des clients dans le Middle Market et dans l'Enterprise. On parle d'ABM, d'alignement Sales & Marketing. On explore comment les meilleures équipes créent un flux constant et performant.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Subscribers | Read | grospoissons.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Construire sa notoriété de toute pièce : comment Cognism s’appuie sur des influenceurs B2B
Quand Cognism arrive sur le marché français, personne ne les connaît. Plutôt que de tout construire de zéro, ils prennent un raccourci.
Réaliser une étude avec 400 participants : Le contenu comme levier d’alignement Sales et Marketing avec Modjo
📅 C'est mon premier jour en tant que Directrice Marketing.
LTV à 1M€ : La puissance d'un Sales & Marketing parfaitement alignés avec 365Talents
Julie, CMO de 365Talents, a relevé le défi en structurant des mini-équipes autonomes, intégrant marketing, prospection, et ventes.
Adieu au Growth Marketing ! Construire une communauté de 5000 membres pour signer des grands comptes avec Epsor
"On ne fait pas de SEO, pas de publicité. On a créé une communauté."
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