{grow} by Mark Schaefer
Mark SchaeferThe intersection of humanity, marketing, and strategy
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 313 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
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The role of taste in the future of AI and marketing
A reader asked me a question on LinkedIn:
“In a world where AI is taking over so much of work, is there still a role for human taste in marketing?”
Here’s my honest answer: Yes -- but it’s a narrower role than most people want to admit....
I use AI. I am not a criminal.
It’s time for an AI reality check. This wake-up call comes courtesy of The Guardian, which reported that a guy just lost $2 million because he may have committed the crime of Attempted AI.
A $2 million publishing deal for Jerry Falade’s de...
Social Media Marketing: To What End?
I love this observation from a recent Jeff Bullas post:
“I’ve lived all three eras, and I have the scars. I started a blog in 2009 from pure human curiosity and built it to 33 million readers. Then Facebook throttled my reach. Then Googl...
We have normalized stealing content and it needs to stop
The other day, someone sent me a sales pitch on LinkedIn. He told me that he is a fan of my personal branding book KNOWN and that he had built an AI model to show me -- an interactive tool based on the book. Could he send it to me?
On one...
Three paths to a personal branding content strategy, one truth
I’m working on a very new and revised edition of my personal branding book “KNOWN” and collecting case studies. Two interviews revealed radically different perspectives on personal branding content strategy. In fact, they were SO different...
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Authors
The writers behind this newsletter.
Keynote speaker, marketing strategist, futurist, author of 12 books, including "Marketing Rebellion," "Belonging to the Brand," "Audacious," and "How AI is Changing Your Customers." I help you rise above the noise.
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