{grow} by Mark Schaefer
Mark SchaeferThe intersection of humanity, marketing, and strategy
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 316 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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markschaefer.substack.comLatest Issues
The Human Moat Is Real. But It's Not Where You Think.
One of the most interesting discussions on the marketing scene right now is the long-term value of the human voice in the marketing mix. Where will we survive? How will we matter?
I’ve studied this idea for the past two years. After all, o...
Pass the popcorn. The AI trains are about to collide
A rumor is circulating about a new AI data center planned for my county. I live near the Great Smoky Mountains National Park, and the people around here are proud, independent, and love their land. The idea is not going over so well.
I’ve...
Is humanity in the business world overrated?
Too short for a regular blog post, too interesting to ignore, here are a few observations from the world of marketing and beyond.
Is humanity overrated?
A few weeks ago, State Farm faced a loud backlash when it said it was automating m...
The role of taste in the future of AI and marketing
A reader asked me a question on LinkedIn:
“In a world where AI is taking over so much of work, is there still a role for human taste in marketing?”
Here’s my honest answer: Yes -- but it’s a narrower role than most people want to admit....
I use AI. I am not a criminal.
It’s time for an AI reality check. This wake-up call comes courtesy of The Guardian, which reported that a guy just lost $2 million because he may have committed the crime of Attempted AI.
A $2 million publishing deal for Jerry Falade’s de...
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Authors
The writers behind this newsletter.
Keynote speaker, marketing strategist, futurist, author of 12 books, including "Marketing Rebellion," "Belonging to the Brand," "Audacious," and "How AI is Changing Your Customers." I help you rise above the noise.
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