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{grow} by Mark Schaefer

Mark Schaefer

The intersection of humanity, marketing, and strategy

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues213SubscribersRead markschaefer.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

DGAF: Why unhinged brands could be the safest marketing path

Some brands seem to be making a U-turn away from the safe and reliable marketing practices into something bizarre and even ... horrifying. The trade press began to characterize the new wave of unhinged brands as DGAF (for Don’t Give a F*ck)...

17 days ago
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The biggest threat to free speech and democracy isn't speech, it's amplification

The other day I checked in on Twitter (Still can't bring myself to say X) and saw this tweet:

24 days ago
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The Parasite Economy: An Upside for Creators

Today, I'll explain the Parasite Economy and why it is destroying businesses but opening up new opportunities for creators.

a month ago
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The Nutter Butter campaign explained. Yes, this nightmare makes sense

The hottest marketing topic in the world right now is Nutter Butter.

a month ago
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Authors

The writers behind this newsletter.

  • Mark Schaefer

    Keynote speaker, marketing strategist, podcaster, author of 10 books, including Marketing Rebellion and Belonging to the Brand. I extract the signal from the noise.

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