The intersection of humanity, marketing, and strategy
Platform | ![]() | Pricing | Only free issues |
---|---|---|---|
Publishes | Weekly | Issues | 226 |
Subscribers | Read | markschaefer.substack.com |
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I recently saw this post on my social media stream from a fellow in Australia:
Last week, a friend asked me to review a new research report he compiled as a lead magnet for his business. But I knew his strategy was flawed before I even saw the report. I had to provide an email address to access the research. I didn't ...
My RISE marketing community is always a few steps ahead of the curve. A month ago, I posted a comment questioning why nobody was paying attention to the startup DeepSeek platform coming out of China.
A common click-bait technique is to write a blog post with "The death of ..." in the title. I've learned to ignore these, but I've seen such an avalanche of headlines with some version of "the end of brands" that it was time to comment. It'...
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The writers behind this newsletter.
Keynote speaker, marketing strategist, podcaster, author of 10 books, including Marketing Rebellion and Belonging to the Brand. I extract the signal from the noise.
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