The Growth Diary
Andreas JustAbout scaling startups, making sense of AI and things they don't teach you in marketing school.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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growth-letter.comLatest Issues
The AHA Moment is Dead
When the SaaS wave hit in 2020, we were obsessing over the AHA moment (= the moment when a user first recognizes the core value of a product and understands why they need it).
We were pushing users toward it, optimizing the shit out of it...
1 Tweet. 750 Signups.
I don’t know when or why “building in stealth mode” became such a thing, but it hurts you more than it helps you.
I get it.
Getting feedback can sting. Watching people scroll past your passion project feels brutal. But here’s the thing:...
How to 10x Your User Acquisition - For Free
Ever wondered if there’s a way to make your user acquisition 10x more effective without spending more money?
Probably yes, because budget is limited, pressure is on and you want to finally get your acquisition running.
I was in the same s...
How to Make Your Product Go Viral
In preparation for my newest growth playbook on how Lovable’s growth loop works, I was listening to Lenny’s podcast. He invited Lovable’s head of growth to talk through the company’s growth strategy. At some point they discussed the role of...
Steal Lovable's $200M ARR Growth Loop
Lovable is making moves. Considered the world’s fastest-growing AI software startup. Reaching $200M ARR in late 2025 with 8 million users.
In comparison with other hyper-growth companies, it’s the fastest we’ve seen scaling from $1M to $10...
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Authors
The writers behind this newsletter.
Marketing & sales leader who has scaled companies from zero to eight figures. Breaking down growth playbooks of today’s top startups.
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