Scaling Customer Value
Jens StarkSimple and actionable insights into monetising and engaging your existing customers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 60 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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Don't Confuse Speed with Progress
Photo by Brittney Weng on Unsplash
Do you ever feel like you’re juggling too many plates? As if the wheels are spinning faster and faster, but you’re not gaining momentum? Today’s post is about the importance of having a clear focus and cl...
BOOM. It's Quiz Time.
Today’s newsletter post is a surprise test on your knowledge of basic concepts in existing customer management. It’s short, fast and I didn’t announce this to anyone. You’re welcome! I thought it would be useful to shake things up a bit and...
Quick Tips #2: Customer Winback
This article explains how customer winback works and outlines practical steps for winning back customers to recover revenue and accelerate business growth. Customer winback refers to a situation where we are dealing with former customers th...
Balancing Choice and Risk in Customer Strategy
I personally find it helpful to use analogies and visualization techniques to better understand and problem-solve different business situations. The more fast-moving and complex the scenario, the more important and useful this becomes as it...
Reflections on Writing
Before I sit down and write a new article, I usually start with a basic idea and come up with a few key points that I want to communicate. Once there is a rough framework, I’ll spend most of my time working everything through in my head to...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Scaling Customer Value .
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
30,000+ hours of experience in post-sales environments. Subscribe for insights into monetising and engaging your customer base.
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