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Scaling Customer Value

Jens Stark

Subscribe for practical insights into engaging and monetizing customers.

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Substack
PricingOnly free issuesPublishesWeekly
Issues64Founded2 years agoLast Issue13 days ago
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Latest Issues

Are You Wasting Your Best Customer Feedback?

Photo by Vitaly Gariev on Unsplash

Here’s an interesting scientific fact for you: 10% of an iceberg is visible, whereas 90% of its mass lies hidden beneath the water surface. In a business context, have you considered the iceberg analogy o...

13 days ago
7

Quick Tips #3: Why Good CX Ideas Get Ignored

Do you like my drawing?

Customer demand for improvements is unlimited. Company budget and resources are limited. This is known as the ‘scarcity problem’ in business, which forces leaders to make difficult decisions.

When the business prio...

20 days ago
4

The Customer Reactivation Playbook

Welcome to the Customer Reactivation Playbook! This article is a step-by-step framework on how to drive customer re-activation of inactive customers in large-scale customer portfolios. We will cover the following topics:

  • Why managing c...
a month ago
5

Rate Your Toilet Experience

Two days into my holiday, I got an email from the hotel I was staying at with the subject line “Rate your satisfaction and help us improve your stay”. A rating of poor, acceptable or excellent was requested; with an optional choice of addin...

a month ago
7

Don't Confuse Speed with Progress

Photo by Brittney Weng on Unsplash

Do you ever feel like you’re juggling too many plates? As if the wheels are spinning faster and faster, but you’re not gaining momentum? Today’s post is about the importance of having a clear focus and cl...

a month ago
27
24

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    Subscribe for practical insights into engaging and monetizing customers.

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