Scaling Customer Value
Jens StarkSubscribe for practical insights into engaging and monetizing customers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 62 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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jens.substack.comLatest Issues
The Customer Reactivation Playbook
Welcome to the Customer Reactivation Playbook! This article is a step-by-step framework on how to drive customer re-activation of inactive customers in large-scale customer portfolios. We will cover the following topics:
- Why managing c...
Rate Your Toilet Experience
Two days into my holiday, I got an email from the hotel I was staying at with the subject line “Rate your satisfaction and help us improve your stay”. A rating of poor, acceptable or excellent was requested; with an optional choice of addin...
Don't Confuse Speed with Progress
Photo by Brittney Weng on Unsplash
Do you ever feel like you’re juggling too many plates? As if the wheels are spinning faster and faster, but you’re not gaining momentum? Today’s post is about the importance of having a clear focus and cl...
BOOM. It's Quiz Time.
Today’s newsletter post is a surprise test on your knowledge of basic concepts in existing customer management. It’s short, fast and I didn’t announce this to anyone. You’re welcome! I thought it would be useful to shake things up a bit and...
Quick Tips #2: Customer Winback
This article explains how customer winback works and outlines practical steps for winning back customers to recover revenue and accelerate business growth. Customer winback refers to a situation where we are dealing with former customers th...
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