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Scaling Customer Value

Jens Stark, Barbara Poblocka

Subscribe for practical insights into engaging and monetizing customers.

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Substack
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Issues71Founded2 years agoLast Issue10 days ago
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Iteration or Innovation

I am delighted to present Barbara Poblocka as a guest writer for this article on the topic of user research (UX). Barbara is a senior UX researcher at Google and she also runs her own newsletter publication: Innovation & Strategy Lab.

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Authors

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  • Jens Stark

    I can talk about existing customers for daysss.

  • Barbara Poblocka

    Sr. UX Researcher & Strategist at Google, helping product builders find product ideas and make better decisions through user feedback. Practical tips and frameworks from 12+ years in product design.

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