Business & Marketing with Nika
Nika KotlárikováThe newsletter for those who love or are about to love marketing. ✨ I also share things related to the Building in public approach, Tech, Social media, Community building, Content creation, VC & Funding, SaaS and Marketing psychology.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 118 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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businessandmarketing.substack.comLatest Issues
✅ How to validate an idea before building the product
Two weeks ago, I mentioned that I was building a tool that helps LinkedIn users monitor their activity and keep their engagement within limits that are less likely to trigger account restrictions.
Since I was initially sceptical about the...
😓 How not to do marketing in 2026 (Part 2)
A few weeks ago, I shared a small rant about marketing practices that are already outdated. It didn’t take long, and someone asked me for a follow-for-follow, which only confirmed that it’s time for a continuation. 😃
In this...
🧩 How to launch a Chrome extension that gets noticed
A practical pre-launch marketing checklist to maximise visibility from day one.
I’m currently working on my own LinkedIn extension, and I’m putting together a pre-launch marketing plan. I’ve received a lot of great advice from the Product...
🇪🇺 European alternatives to U.S. tech tools
If your favourite tool ever gets shut down, you can switch to one of these.
Political tensions and rivalry between countries are increasingly spilling over into the technology sector as well.
👎 How not to do marketing in 2026 (Part 1)
Remove these outdated things from your marketing dictionary!
Even though it’s already 2026, I still come across some practices that were probably relevant back in 2016.
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Marketing tips and tricks that will kickstart your business. \ud83d\udc49 Entrepreneurship \ud83d\udc49 Online marketing \ud83d\udc49 Social networks
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