Growth Notes by Sandy Diao
Sandy DiaoFull-stack growth strategy across AI, product, and marketing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 2 years ago | Last Issue | 10 months ago |
| Active | |||||
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sandydiao.substack.comLatest Issues
Why full-stack growth leaders will own the next decade
Fast growth has never been easier. Retention has never been harder.
This tension dictates why the next decade belongs to full-stack growth leaders.
The growth function has evolved over the past two decades. I’ve seen it firsthand, as the...
Why NPS is the ultimate growth metric
If I had to pick only one growth metric to track in the early days, it would be NPS.
I know it gets a lot of hate these days:
“It’s a vanity metric.”
“It’s an awful, useless metric.”
“It gives you the illusion of scientific credibility....
3 strategic wedges to win with AI in any industry
Since 2022, the market has been flooded with AI + X startups.
AI + Legal, AI + Transcription, AI + Education. AI + any use case that you can think of.
AI-native startups are emerging at lightning speed. There’s An AI For That, the larg...
Why feature velocity is your shortcut to product-market fit
Every founder dreams of hitting product-market fit.
The myth is that it happens in one perfect moment: a big launch, instant market love, and you’re set for good.
In my experience, that’s rarely how it works.
I’ve led growth at Pinterest...
Why Your $100,000 Branded Video Won’t Outperform a $100 Testimonial
Most marketing teams are using the same video strategy from 2015: drop $50k-$100k for a cinematic brand video, spend 3-6 months with an agency to plan and edit, and pray that one perfect asset will work everywhere.
Sometimes it does.
Thin...
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Authors
The writers behind this newsletter.
I’m Sandy Diao, and I’ve served as a head of growth at multiple tech companies like Meta, Pinterest, and Descript. I’ve scaled user bases from the first customer to millions of monthly active users and revenue.
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