HyperGrowth Partners — The Hockey Stick
Kevin Indig, Adam Goyette, Andrei Marinescu, Jared Waxman, Matteo Tittarelli, Rachael Tiow, Gonto, Alexey Komissarouk, Hank Taylor, fabri, Kevin WhiteThe most opinionated analyses, frameworks, playbooks, and more on B2B SaaS growth marketing. Brought to you by the HyperGrowth Partners team.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | playbooks.hypergrowthpartners.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
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9 Use Cases HyperGrowth Partners Use AI - pt. I
Rapid advancements in AI are revolutionizing growth strategies across almost every domain — product, marketing, sales, and design.
Is MQL Reporting Poisoning Your Pipeline?
Conventional wisdom relies on MQLs (Marketing-Qualified Leads) to measure B2B marketing’s impact on the bottom line, but that leads to too many challenges. It’s time for a shift, not just in tracking, but also in mindset.
The importance of Targeting in B2B Demand Gen
In B2B Demand Generation, the success of your campaigns hinges significantly on your ability to target the right audience. While a compelling message is crucial, the efficacy of targeting surpasses it significantly. This principle is simple...
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Authors
The writers behind this newsletter.
Growth advisor. more
Founder at GrowthUnion.co ┋Advisor to B2B SaaS Startups ┋Former Marketing leader at G2, Help Scout and Thryv
3x CMO and growth leader. Formerly at Hulu, Ring, Albert, 500 Global.
Growth baby!
| GTM & growth advisor for early-stage startups more
Being a better human being. more
Co-Founder & GTM Advisor to B2B SaaS at Hypergrowth Partners. Advisor to Vercel, Deepgram, Humanitec, and others. Ex SVP, Marketing Auth0. GSDer \ud83d\udcdd. Infinite learner \ud83e\udd13. Software Engineer at ❤️. Read my story @ http://gon.to
Growth Engineering Advisor: alexeymk.com/growth-eng
I'm an advisor / fractional CMO who chiefly works with startups selling to developers. I've led Marketing, RevOps, SDR, and DevRel teams at companies with 20 to 500 employees from $1M to $50M ARR, including unicorns Vercel, GitLab and Neo4j.
Former founder and consultant, writing about personal and professional growth.
Random acts of marketing @CommonRoomHQ | Fmr @segment @retool | Other obsessions: \ud83e\udd19 surfing \ud83c\udfc3 running & \ud83d\udc08 cats.
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