The most opinionated and bleeding-edge growth and go-to-market playbooks for B2B SaaS. Step-by-step, in-depth, and including the latest (AI) tools.
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 28 | Subscribers | Read | playbooks.hypergrowthpartners.com |
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## Introduction
## Everybody wants organic growth, but nobody wants to put in the effort
## From DevRel to DevMarketing — insights and opportunities
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The writers behind this newsletter.
Co-Founder and GP @HyperGrowthP | Ex VP Growth @Segment @Drift @Gorgias Advisor to B2B SaaS Startups | Speaker | Investor | Doing Internet since 97
Growth advisor. Writer of the Growth Memo.
Founder at GrowthUnion.co ┋Advisor to B2B SaaS Startups ┋Former Marketing leader at G2, Help Scout and Thryv
Helping Series A+ SaaS scale revenue with clear messaging, content, and AI-powered Demand Gen | Duolingo streak keeper \ud83c\uddef\ud83c\uddf5
GTM Advisor to B2B SaaS at Hypergrowth Partners. Advisor to Vercel, Retool, Neon.tech, and others. Ex SVP, Marketing Auth0 & Interim CMO at Vercel. GSDer \ud83d\udcdd. Software Engineer at ❤️.
I'm an advisor / fractional CMO who chiefly works with startups selling to developers. I've led Marketing, RevOps, SDR, and DevRel teams at companies with 20 to 500 employees from $1M to $50M ARR, including unicorns Vercel, GitLab, and Neo4j.
slicing and dicing
Random acts of marketing @CommonRoomHQ | Fmr @segment @retool | Other obsessions: \ud83e\udd19 surfing \ud83c\udfc3 running & \ud83d\udc08 cats.
Rajan is the General Partner of the AI GTM Accelerator at Hypergrowth. He advises companies across the Gen AI stack, fueling their growth from inception Formerly VP of Marketing at Cohere, he helped propel the company to a recognized industry leader
Loic is a seasoned marketing leader with an 18+ year track record of delivering predictable revenue growth with B2B companies. At Pleo, he drove marketing across 16 European countries, 4Xing their revenue.
Senior Director, Revenue Marketing @ Wiz
Paid ads & affiliate marketing
Over the last decade, I helped startups grow from $0 to $300M+ in ARR including 3 unicorns: Scale AI, ServiceTitan, and HashiCorp. I advice startups on how to grow with a mix content, community, PLG and the right GTM strategy.
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