Growth Garage
Charu GuptaI write about growth, both personal and professional. Specifically, startups in India I dream, learn, and do new things. Because what's life without a new dream?
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 5 years ago | Last Issue | 3 days ago |
| Active | |||||
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charugupta.substack.comLatest Issues
Cheapest Judgment: How AI Evaluations domain imploded and evolved from 2023 to 2026
CrowdStrike bought Fiddler AI yesterday 3 Nov.
Frankly, my first reaction was recognition, not surprise. Fiddler will be sold as Falcon Observe, inside a security platform, for a reported $400 million. It is the ninth AI evaluation or obs...
The Keyboard Was the Barrier for a billion workers
Our didi, the woman who used to work with our family, could not read a single word on her phone. Not a contact name, not a menu, nothing. (Here is my tribute to my Did - how much house helps hold up the lives of working women like me. You c...
The Next Big Influencer Might Have Just 500 People in a WhatsApp Group
The Next Big Influencer Might Have Just 500 People in a WhatsApp Group
A million followers. A viral reel. Ten thousand likes.
But did anyone buy the product?
I've spent much of my career figuring out go-to-market for startups, from build...
The Build vs Buy Tree Grew a Third and a Fourth Branch
I spent 3 years of my founder life among Silicon valley folks, trying to sell an AI infrastructure tool to AI engineers. Between the US and India, I spoke to more than 500 of them. Seed-stage founders in SoMa, cafes in Noi valley, lofts of...
The Last Unbranded Sense: Sound
My gym changed its music, and it ruined my workout in a way I could not immediately explain.
Ok a confession - I am a Zumba person, not a gym person. For five years in my twenties I trained in Latin rhythm, salsa and bachata. At some poin...
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Growth Garage is where I pop the hood on how things actually work. On business and consumer behaviour I know the engine cold, 2 decades building inside startups.
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