In the coming weeks, you’ll see fewer posts from The Marketing Dojo. Maybe, none at all. This decision has been brewing for a while. It wasn’t easy. But it’s the right one.

Here’s why.

Tourist, not...

6 months ago

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MarketingDojo #123: Microdramas - $11B Attention Machine

Hey from the road 🧳✈️
This issue has been a tough one.
I’ve been on the road for the past ten days. The time zones, the travel, the mom duties back home and the FOMO of not seeing enough have all been catching up with me.

Still, I hop...

6 months ago

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MarketingDojo#122: 🤪The Unhinged Version.

Welcome to the 122nd edition of the Marketing Dojo!

The timing is completely off.

This month threw everything at me: festivities, school exams, and office mental gymnastics.

I cannot bear to catch up with the news.

So I tried somethin...

7 months ago

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MarketingDojo #121:The $143M Lesson Every CMO Missed

Anger is like an itch you can’t ignore. It demands a scratch. You have to comment, share, vent it out.

And now a new breed of influencers are cashing in on your rage. I wrote a short essay on the rise of Ragebait influencers. I would love...

7 months ago

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Authors

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Garima Mamgain

Curiosity is my superpower. I have held multiple marketing roles at 3M, Audi & Porsche, Caterpillar, Nokia and HSBC. I write about marketing and strategy.

@garimamamgain

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