Grumpy Old SEO Substack
Ruediger DalchowView on recent developments in SEO, GEO and digital marketing.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 9 months ago | Last Issue | 6 days ago |
| Active | |||||
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ruedigerdalchow.substack.comLatest Issues
Don’t Fall for the Reddit Mania
For quite some time, businesses have been told they need to be on Reddit.
At first, the argument was about Google. Reddit pages had become much more visible in search results, particularly for questions involving recommendations, opinions...
Your Website Might Be Missing Out on a £93bn Market
UK exports to Germany, Austria and Switzerland are growing—but an English-only website could be leaving demand to competitors.
Germany, Austria and Switzerland bought approximately £93.2bn of goods and services from the UK in 2025.
Thanks...
Most SEO Teams Don’t Have an Information Problem
They have a prioritisation problem and AI search is making it harder to admit.
Experienced SEO teams are not short of information.
They have dashboards, roadmaps, crawlers, rank trackers, conference notes, Slack channels and several pe...
The Google Googlie Boogie Man and AI Content
There is a popular creature lurking in the darker corners of SEO folklore: the Google Googlie Boogie Man.
Apparently, he can detect whether AI touched your content. Once discovered, the offending page is quietly eaten and thrown into a dig...
AI Search Hasn’t Replaced Search Engines
AI search is growing. That much is obvious.
What is less obvious is what that growth actually means for search behaviour, because the usual industry treatment tends to leap straight from “more people are using AI” to “Google is finished”....
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