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Growth Memo

Kevin Indig, Amanda Johnson
Hundreds of paid subscribers

Growth Memo delivers sharp, research-backed insights on SEO, organic growth, and AI-driven search for senior marketing leaders.

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Substack
PricingOnly paid issuesPublishesWeekly
Issues458Founded3 years agoLast Issue9 days ago
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Latest Issues

What to do now that AIOs turned search into reading sessions

Intent compression breaks the segmentation SEO ran on for 20 years. Your content strategy map survives, and your per-page optimization might not.

Support Growth Memo research with a premium membership and get more insights and tools.

9 days ago
27
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Growth Intelligence Brief #19

An updated version of the brief, the SaaS slide and Google's agentic SEO press release.

A note from Kevin:

12 days ago
16
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Users behave differently in AI Overviews vs. AI Mode

A new clickstream study of 846K sessions shows AI Overviews turn the SERP into a comparison environment, while AI Mode produces acceptance

Support Growth Memo research with a premium membership and get more insights and tools.

16 days ago
34
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Reasoning lift: What happens to AI visibility when AI thinks harder

High reasoning fires 4.6x more searches cites a nearly different web.

This Memo was sent to 26,659 subscribers. Welcome to +100 new readers! Upgrade to Premium for the full archive, research, frameworks, and templatesSupport Growth Memo re...

23 days ago
20
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Growth Intelligence Brief #18

Snapchat and Nextdoor grow at rapid pace, Amazon builds LLM knowledge graph and Microsoft is leading the game in AEO transparency.

Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters, get insigh...

a month ago
27
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Authors

The writers behind this newsletter.

  • Kevin Indig

    I write the Growth Memo and swim in data all day. Also advising companies like Meta, Airbnb or Reddit in Growth strategies.

  • Amanda Johnson

    Content-first SEO consultant. \ud83d\udc69‍\ud83d\udd2c Grounded in people-first, info-gain rich, and topical-authority based practices. \ud83d\udcc8 \ud83e\udd13 Loves to nerd-out on all things psych, SEO, content marketing, empathy-based marketing, and gardening.

  • Frequently Asked Questions

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