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Growth Memo

Kevin Indig, Amanda Johnson
Hundreds of paid subscribers

Growth Memo delivers sharp, research-backed insights on SEO, organic growth, and AI-driven search for senior marketing leaders.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues467Founded3 years agoLast Issue7 days ago
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Latest Issues

Where AI agents get stuck on your site

Agents are the future, but many B2B sites break at a critical point

The next mass frontier of AI is agentic:

7 days ago
26
Paid

Growth Intelligence Brief #21

Is Google splitting AI Overviews from SEO visibility?

Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters and guidance on how to stay ahead of the competition in under 5 minutes. Data window: SE...

10 days ago
24
2
Paid

Why most original data never gets cited

Primary research is rare, but when it appears, it is much more citation-dense than ordinary pages.

Part 1 tackled those all-important third-party citation signals, while Part 2 made the case for publishing original data: It is the stronges...

14 days ago
13
Paid

Why proprietary data is your most defensible AI citation asset

Original data wins citations, but being the primary source might not. Part 2 in our series about organic authority multiplication.

Publish original numbers. It’s the single most reliable lever for making a page more original, and the most...

21 days ago
16
Paid

2026 Growth Memo research summary

AI search has split from classic Google faster than most teams can measure it.

This page collects my 2026 Growth Memo research through June 30, 2026. The focus is AI search, Google, consumer behavior, and organic growth. Some links may req...

a month ago

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Authors

The writers behind this newsletter.

  • Kevin Indig

    I write the Growth Memo and swim in data all day. Also advising companies like Meta, Airbnb or Reddit in Growth strategies.

  • Amanda Johnson

    Content-first SEO consultant. \ud83d\udc69‍\ud83d\udd2c Grounded in people-first, info-gain rich, and topical-authority based practices. \ud83d\udcc8 \ud83e\udd13 Loves to nerd-out on all things psych, SEO, content marketing, empathy-based marketing, and gardening.

  • Frequently Asked Questions

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