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Artwork for Growth Memo

Growth Memo

Kevin Indig, Amanda Johnson

Growth Memo distills rigorous, data-driven research on SEO and organic growth into clear, actionable frameworks that empower senior marketers to make strategic decisions in an AI-driven search landscape.

Platform
Substack
PricingOnly paid issuesPublishesTwice weekly
Issues442SubscribersRead growth-memo.com

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How this newsletter ranks in the official Substack charts.

#168
#41

Latest Issues

Recent posts by this newsletter. Browse the email archive.

Growth Intelligence Brief #15

GPTBot hit a zero-authority site 470x harder than Googlebot. New data shows that doesn't translate to citations. This week: the 2 filters that actually determine AI visibility.

5 days ago
17
1
Paid

Organic rankings vs. product grids: The new e-commerce divide

I analyzed 4K+ keywords and 40K product grids: The gap between classic SEO winners and product grid winners is enormous.

7 days ago
29
2
Paid

How to build an AI SEO strategy that outlasts tactics

A tactic list isn't a strategy. Here's the difference and how to fix it.

14 days ago
30
0
Paid

AI-SEO is a change management problem

The AI SEO transformation requires a decades-old proven playbook: Organizational change management.

21 days ago
22
9
Paid

Authors

The writers behind this newsletter.

  • Kevin Indig

    Growth advisor. Writer of the Growth Memo.

  • Amanda Johnson

    Content-first SEO consultant. \ud83d\udc69‍\ud83d\udd2c Grounded in people-first, info-gain rich, and topical-authority based practices. \ud83d\udcc8 \ud83e\udd13 Loves to nerd-out on all things psych, SEO, content marketing, empathy-based marketing, and gardening.

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