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Artwork for Growth Memo

Growth Memo

Kevin Indig, Amanda Johnson

Growth Memo distills rigorous, data-driven research on SEO and organic growth into clear, actionable frameworks that empower senior marketers to make strategic decisions in an AI-driven search landscape.

Platform
Substack
PricingOnly paid issuesPublishesTwice weekly
Issues437SubscribersRead growth-memo.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The science of how AI pays attention

I analyzed 1.2 million search results to find out exactly how AI reads. The verdict? It’s a busy editor, not a patient student.

8 days ago
14
0
Paid

Synthetic Personas for better prompt tracking

Synthetic personas solve the cold-start problem with 85% accuracy by simulating search behavior across user segments.

15 days ago
11
7
Paid

Growth Intelligence Brief #13

Google makes AI changes to the SERPs, Chrome and shopping at rapid pace. We're getting more telemetry but still miss key numbers (AIOs, *cough* *cough*). Also: which sites are already winning 2026?

20 days ago
21
0
Paid

GSC data is 75% incomplete

My analysis of 450M impressions shows Google filters 3/4 of your data. Here is how to measure the gap.

22 days ago
27
2
Paid

Authors

The writers behind this newsletter.

  • Kevin Indig

    Growth advisor. Writer of the Growth Memo.

  • Amanda Johnson

    Content-first SEO consultant. \ud83d\udc69‍\ud83d\udd2c Grounded in people-first, info-gain rich, and topical-authority based practices. \ud83d\udcc8 \ud83e\udd13 Loves to nerd-out on all things psych, SEO, content marketing, empathy-based marketing, and gardening.

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