Growth Memo
Kevin Indig, Amanda JohnsonGrowth Memo delivers sharp, research-backed insights on SEO, organic growth, and AI-driven search for senior marketing leaders.
| Platform |  | Pricing | Only paid issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 450 | Subscribers | Read | growth-memo.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The ghost citation problem
New data from 3,981 domains across 115 prompts, 14 countries, and 4 AI search engines
Growth Intelligence Brief #17
Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters - getting insights into the bigger picture and guidance on how to stay ahead of the competition.
Shorter, Focused Content Wins in ChatGPT
We analyzed 815,000 query-page pairs. The "ultimate guide" strategy produces worse citation results than a focused shorter page.
How consumers navigate high-stakes purchases in AI Mode
A new user behavior study showing how AI Mode users accept shortlists built by the LLM, while classic Google search users build them themselves.
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Authors
The writers behind this newsletter.
I write the Growth Memo and swim in data all day. Also advising companies like Meta, Airbnb or Reddit in Growth strategies.
Content-first SEO consultant. \ud83d\udc69\ud83d\udd2c Grounded in people-first, info-gain rich, and topical-authority based practices. \ud83d\udcc8 \ud83e\udd13 Loves to nerd-out on all things psych, SEO, content marketing, empathy-based marketing, and gardening.
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