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Growth Memo

Kevin Indig, Amanda Johnson
Hundreds of paid subscribers

Growth Memo delivers sharp, research-backed insights on SEO, organic growth, and AI-driven search for senior marketing leaders.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues477Founded4 years agoLast Issue6 days ago
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Latest Issues

New Claude skill: Commodity Content Audit

Score how replaceable your content is

In Monday’s Memo, I shared how 5.32 million search results showed Google demoting substitutable/replaceable listicles, not all listicles themselves.

6 days ago
1
Paid

Has Google demoted listicles?

This Memo was sent to 28,869 subscribers. Welcome to +70 new readers! Sign up for free to get new insights every week, or sign up for Premium to get exclusive tools and frameworks that make you more effective.

Aren’t listicles dead? Brands...

9 days ago
31
2

Growth Intelligence Brief #23

ZipRecruiter gives back July spike, YouTube slides 6th straight week, dictionaries surge, NYC.gov and StreetEasy crash, TheKitchn hits all-time high, Amazon climbs, Reddit stands still

Welcome to another Growth Intelligence Brief, where or...

13 days ago
30
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Slop Antibodies

This Memo was sent to 28,764 subscribers. Welcome to +180 new readers! Sign up for free to get new insights every week, or sign up for Premium to get exclusive tools and frameworks that make you more effective.

Subscribe now

Most comments...

16 days ago
33
8

Multiply your brand authority

4 tools that work together for brand authority multiplication

In Monday’s Memo, we concluded our brand authority multiplication series.

19 days ago
4
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Authors

The writers behind this newsletter.

  • Kevin Indig

    I write the Growth Memo and swim in data all day. Also advising companies like Meta, Airbnb or Reddit in Growth strategies.

  • Amanda Johnson

    Content-first SEO consultant. \ud83d\udc69‍\ud83d\udd2c Grounded in people-first, info-gain rich, and topical-authority based practices. \ud83d\udcc8 \ud83e\udd13 Loves to nerd-out on all things psych, SEO, content marketing, empathy-based marketing, and gardening.

  • Frequently Asked Questions

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